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Jivamukti teachers bare all—for a cause

Jivamukti yoga teachers bare all for PETA

Jivamukti yoga teachers in New York City bare all for People for the Ethical Treatment of Animals

No, the serious Union Square studio founded by Sharon Gannon and David Life is not going the naked yoga route. But its new teachers are. At least temporarily, in front of the camera, on this brand spanking new postcard, which promotes the PETA cause.

In the past, Hollywood and reality TV personalities like Pamela Anderson, Bethenny Frankel, and Khloe Kardashian have appeared as spokesmodels for PETA’s “We’d rather go NAKED than wear fur” campaign. Now yoga teachers like Lisa Dawn Angerame and Nan Herbert, pictured, join the celeb-focused media campaign—more evidence that yoga is a serious popular culture fixture.

“Yoga has entered the mainstream. Though we’re just at the very, very beginning of it,” predicts Ava Taylor, the founder of YAMA, the first talent agency for yogis. If we’re lucky, actual yoga teachers (and other do-gooders) will continue to replace talentless reality stars in campaigns like this one.

It helps that Jivamukti’s participation stems from real conviction and personal philosophy—and not the opportunism to bare all for a good cause. “The fork can be a powerful weapon of mass destruction or a tool to create peace on earth,” reads a quote from Jivamukti’s Gannon, a long-time vegan, on the back of the card, which doubles as a pass to free class (first time students only).

Our only question and quibble is this—where are Jivamukti’s famous founders in this family portrait? Sharon and David, since when have you been camera-shy?

10 Comments | ADD YOURS

  1. September 1st, 2010 at 11:21 am

    more f’ing publicity for this studio. That is the goal of Sharon Gannon — publicity, fame and money. Give me a break please…I am not buying.

  2. September 8th, 2010 at 6:29 pm

    [...] issue isn’t going away any time soon. Jivamukti teachers recently posed for an all-nude shoot as part of PETA’s anti-fur campaign, and model Tara Stiles is currently pushing her new book, [...]

  3. January 23rd, 2011 at 2:30 pm

    talent agency?

  4. June 30th, 2011 at 7:37 am

    [...] Kula Yoga Project, with its splashy sibling Wanderlust, and old-school mainstay Jivamukti garner tons of ink. Pure Yoga and YogaWorks dominate in terms of locations, design, and variety of [...]

  5. July 25th, 2011 at 9:03 pm

    Perfect piece of work you have done, this internet site is really cool with fantastic info.

  6. August 9th, 2011 at 9:15 am

    hello.

  7. August 27th, 2011 at 5:08 pm

    [...] pass on the back) and I’m not sure if there are plans to use it in print or on billboards. As Well+Good NYC notes, “It helps that Jivamukti’s participation stems from real conviction and personal [...]

  8. September 16th, 2011 at 12:29 am

    [...] yoga in the early ’80s because he had a crush on a waitress: Sharon Gannon. And the seeds of Jivamukti were planted.Seane Corn, now known worldwide for her yogic activism, also would have been spotted [...]

  9. January 24th, 2012 at 9:27 am

    [...] Life), who is very often pictured without a shirt, or from the large group of Jiva teachers who posed naked for PETA last year?Either way, it’s an interesting directive from a yoga studio—one we’ve [...]

  10. July 15th, 2012 at 9:06 pm

    [...] has gotten a lot of attention for strolling around Manhattan sans shirt recently. Her campaign (surprise, it’s not for PETA!) aims to remind New Yorkers that men aren’t the only ones who can shed clothes during a [...]

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