Model lifestyle: A new program makes modeling a healthier job

runway models

(Photo: Stilthelovely.com)

Young models learn how to walk the runway, pose for the camera, and make nice with egotistical designers. But now they’ll also be taught how to lead a healthier lifestyle—while managing the pressures of a brutal profession.

With her new company, Cleanse, 26-year-old model and do-gooder Anne-Marie Van Dijk is giving back to the industry that has shaped her life.

“You have to meet the physical measurements for the job. You need constant energy, and a constant glow,” she says. “With a lack of guidance, it’s easy to fall into a trap.” Especially since many models are teenagers when they’re starting out. Dijk should know. She became a model at 14—initially as a way to raise money for a campaign to free whales in captivity.

Van Dijk has already partnered with many of the biggest modeling agencies, and is in talks to recruit even more in New York, London, Paris, and Amsterdam.

Ann-Marie Van Djik

CLEANSE founder Ann-Marie Van Dijk

Here’s how the program works: A Cleanse counselor meets with models when they’re signed to an agency and creates a personalized healthcare plan for them. It may include a combination of sessions with handpicked nutritionists, psychologists, and personal trainers.

The program also offers models free classes in nutrition, yoga, holistic beauty, and more, and is partnering with healthy lifestyle companies like Pratima and Blink.

Who pays for all of this? Van Dijk is financing the company entirely from her own pocket for now, while she works to secure sponsorships and other revenue streams.

She laughs a little nervously when asked about her investment, but regains her poise as she stresses how passionately she believes in Cleanse’s ability to help young, vulnerable girls avoid a life of dangerous choices.

“It was never my dream to be a model,” says Van Dijk, who is confident she can encourage well-being in a profession often criticized for its unhealthy parameters (aka size-zero dress sizes). And as someone enmeshed in this world (Van Dijk’s still modeling full-time), she’d love for the change to come from within it. —Lisa Elaine Held


Share This:

  • 0

12 Comments | ADD YOURS

  1. October 6th, 2011 at 10:19 am

    Congratulations on the creation of Cleanse. I think this is an awesome idea for models who need this kind of support with all the pressures from the business. I am a Holistic Health Coach who would be more than glad to help Ms. Van Djik with her mission.

  2. October 6th, 2011 at 11:40 am

    […] • Program to make modeling healthier. (Well + Good) […]

  3. October 6th, 2011 at 3:30 pm

    […] Program to make modeling healthier. (Well + Good) Share This […]

  4. November 10th, 2011 at 2:52 pm

    […] know the importance of lots of fuel and hydration.Sounds like Lima could seriously use the help of Cleanse founder Anne-Marie Van Dijk, or maybe she could draw some inspiration from Christy Turlington’s fridge, stocked with […]

  5. February 7th, 2012 at 3:54 pm

    […] 2011, van Dijk decided to make her own mark on the industry that shaped her by founding Cleanse, a company that helps models live healthy lifestyles while managing the pressures of a brutal profession.She also makes clean-living recommendations. We […]

  6. March 31st, 2012 at 9:06 pm

    […] Click here to read the full story. Posted on November 18, 2010 by admin This entry was posted in Featured Clips. Bookmark the permalink. ← Nature Helps Students Learn Pilates and yoga go to medical school → […]

  7. June 4th, 2012 at 10:55 am

    […] and realized very quickly that the profession came with brutal, unhealthy demands. So, she founded Cleanse, a company that helps young models manage those pressures by creating personalized health plans for […]

  8. December 10th, 2012 at 1:57 pm

    […] Model Lifestyle: A New Program Makes Modeling a Healthier Job […]

  9. December 14th, 2012 at 7:37 am

    […] products are made with herbs, flowers, and essential oils, and have become beloved by models like Anne-Marie Van Dijk. http://www.jivaapoha.com   Theo Kogan Armour Beauty Former model-rocker Theo Kogan was born and […]

  10. February 3rd, 2013 at 10:35 pm

    […] concerns are valid, and the conversation about helping models escape a culture that’s rife with unhealthy, dangerous eating (or not-eating) h… is an uber-important one. But it’s worth pointing out that the focus on cleansing was the […]

  11. February 13th, 2013 at 1:19 am

    […] it today," she says.   More Reading 1-minute makeup: How to apply it faster and better Model lifestyle: A new program makes modeling a healthier job Organic Avenue addresses the controversy surrounding its Fashion Week partnership FILED […]

  12. October 17th, 2013 at 9:47 am

    […] Model lifestyle: A new program makes modeling a healthier job […]

Leave a Comment (* required)