7 best natural mascaras

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Here’s a not-so-secret secret: Even natural beauty divas tend to cheat when it comes to their lashes, coating them in Maybelline Great Lash or lust-worthy DiorShow.

However, that’s beginning to change.

“Every natural makeup line is working on a mascara worth releasing,” says Spirit Demerson, founder of SpiritBeautyLounge.com. “Expect big reveals next year.”

Can’t wait till then? We found seven that added just as much volume, length, and drama as their chemical counterparts. (There’s still no waterproof natural.)

Here are seven great natural mascaras we wouldn’t bat an eye at.

—Melisse Gelula and Lisa Elaine Held

Josie Maran GOGO Natural Volume Argan Mascara

$22, www.josiemarancosmetics.com

We’re saying it: Maran’s argan-oil based mascara works just as well as traditional one. It produces thick, voluminous lashes (and a dewy shine) in just a few strokes with little-to-no clumps.

And it has a heart: For every mascara purchased, a dollar is donated to a women’s cancer charity.

One drawback: It’s otherwise natural, organic formula does contain a couple of suspicious ingredients at the very end of the list.
Korres Provitamin B5 & Rice Bran Mascara

$18, www.korresusa.com

This one is about length over volume. The small, thin spokes on the brush lengthen and separate perfectly, leaving a dark, matte finish.

Its ingredient list is not 100 percent pure, mainly because of the presence of preservative phenoxyethanol, but it’s a million steps up from L’Oreal.
Dr. Hauschka Volume Mascara

$29.95, www.drhauschka.com

It goes on as elegantly as a traditional mascara, so you wouldn’t know you were applying super natural ingredients, like silk powder and botanical waxes.

The mascara has a rosy, not chemical scent, which comes from essential oil fragrance (not the chemical kind).

Only downside is the smudge-proof claim didn’t hold true for me after just a couple hours.

Natural and organic beauty apothecary Saffron Rouge is the perfect spot to stock up on clean mascaras—and all of the other beauty products in your kit. Start shopping.

Nvey Eco Volumizing Mascara

$25, www.econveybeauty.com

Despite its impressively low EWG rating, this clean cult-fave mascara puzzled me.

The wand felt as a long as a tennis racket handle, so it was hard to control contact with my lashes.

And its surprisingly dry formula meant I applied a lot more product than usual to get thicker lashes. That said, the mascara stayed put.

Afterglow Pure Soul Mascara

$21, www.afterglowcosmetics.com

This indie darling has a super clean ingredient list—fructose, wild-crafted candelilla wax, organic aloe, and recognizable botanicals galore.

It deposits tons of pigment for seriously dramatic lashes. And I liked how the smallish wand allowed me to get every teeny lash.

This is the Diorshow of naturals.
Lavera Double Black Mascara

$22.50, www.lavera.com

You might be able to find this all-natural (and vegan) mascara in drugstores, where it stands up to Maybelline, Cover Girl, and other chem-laden competition.

Plus, its two-brush wand for lengthening and volumizing gives it serious trend appeal, and at a great price.

Bonus: I loved how its argan and jojoba oils lend a glossy coat to lashes and a little extra lash conditioning.
Organic Glam Mascara

$35, www.theorganicpharmacy.com

Super high performance, and 60 percent organic.

That’s the promise of this UK-made mascara, which regularly sells out. It coated my lashes quickly, dried without clumps, and stayed that way until I removed it—and even then it required little elbow grease.

It’d be right at home on the beauty floor of Bergdorf.

One Comment | ADD YOURS

  1. February 15th, 2013 at 2:32 pm

    The Delizioso Skincare all natural mascara is actually really and truly amazing!

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