Would you pay $68 for a yoga tank?
A brand new line of yoga wear launched this month, with quality fabric, creative tank details—and a super-high price point.
The brand, Kira Grace, was created by Kira Karmazin, the former VP of merchandising and marketing at Lucy activewear, who is based in Atlanta.
It’s debut, The Goddess Collection, is a jewel-tone-heavy lineup of four tanks, four pants, and a hoodie. (We just checked it out at an Exhale Spa trunk show.)
The fabric feels a lot like Luon, and while a salesperson for the brand told us it was one thread away from being exactly the same, Karmazin denied the similarity, saying “each fabric was selected for optimal design and performance features including: moisture management, four-way stretch, and compression.”
Not all the pieces say “New York chic” to us. But the tops are much longer than the average yoga tank and sweet details like slimming ruching on the sides, creative straps, and a third layer of shelf-bra fabric that helps prevent party hats.
You will, however, pay a premium for those details. Tanks are priced at $68, while comparable tops at Lulu run from $42–$58. (Some of the profits will help fund the “Grace Yoga Project,” the company’s initiative to bring yoga to children.)
We can’t help but wonder: Will New York women be willing to empty their wallets for a line that doesn’t yet have the cache of Lulu or the indie-design vibe of Tanya-B, even with the charity angle?
What do you think? Would you pay $68 for a yoga tank?