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CrossFit devotees get Paleo meals delivered to their gyms

Kettlebell Kitchen

A dish from KBK’s preliminary menu: Grilled Hanger Steak, Butternut Squash Puree, Braised Collard Greens.

 

CrossFit and the Paleo Diet are a match made in…the prehistoric era. And Kettlebell Kitchen is finally making their marriage official in New York.

The new food company will allow protein-loving, heavy-lifters to order healthy, fresh meals online and pick them up at their CrossFit boxes (that’s CrossFit for “gyms”). All the more convenient for chowing down post-WOD (“Workout of the Day”).

In many other states, like California, Connecticut, and Massachusetts, Paleo delivery companies have already formed successful partnerships with CrossFit boxes. With the explosion of CrossFit in New York, whose residents are also famously time-strapped, it seems like an especially good fit.

“People are so busy,” says founder Joe Lopez, an Army helicopter pilot turned businessman who is a member of CrossFit Virtuosity in Williamsburg. “They don’t want to go to the gym and then have to find someplace to eat afterwards that’s Paleo-friendly.” (That’s when the closest greasy takeout place starts to beckon.)

Joe Lopez

Kettlebell Kitchen founder “Paleo Joe” Lopez

Lopez launched Kettlebell Kitchen in January and plans to start serving meals in early April. He’s already signed on four New York boxes (pending menu taste-testing) that will serve as meal pick-up spots.

Lopez discovered the Paleo diet four and a half years ago, and Kettlebell Kitchen’s menu will cater to the nutritional wants and needs of the many CrossFit enthusiasts, like him, that have embraced the dairy-free, grain-free approach.

So for breakfast, Kettlebell Kitchen may serve steak and eggs with collard greens or a veggie omelet. Lunch and dinner options may include grass-fed meatloaf with brussels sprouts or wild salmon with spaghetti squash. Pre- and post-workout snacks like protein energy balls will also be on the menu, as will a few sweets, like sweet potato Paleo brownies. And dishes will come in medium or large serving sizes, or Zone portions (30% fat, 30% protein and 40% carb). Pricing is still being worked out.

Lopez is committed to sourcing grass-fed beef and local produce so everything is as fresh as possible, and meals will be labeled with detailed nutrition facts. “The idea is that you should know what you’re putting in your body,” he says. “I want people to know that they can trust us to deliver high-quality food.”

If it works, we have a feeling the city’s buff CrossFit community may never cook (or cheat with takeout) again. —Lisa Elaine Held

For more information, visit kettlebellkitchen.com

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7 Comments | ADD YOURS

  1. February 4th, 2013 at 10:39 am

    I just wanted to let you know how much I love your website! I’m actively sharing your articles with my fans on Facebook – these are great. Thank you!

  2. February 4th, 2013 at 1:09 pm

    Will there be home delivery too or just to partner cross fit gyms?

  3. February 4th, 2013 at 3:19 pm

    This is fantastic! Can you share what the average meal will cost?

  4. February 4th, 2013 at 7:35 pm

    Cortney, thanks for your support!

    Margary, for now we are looking to partner with CrossFit gyms, but if there is enough interest we may look to do home delivery as well. If you have a group of people in an office or home area that would like to receive a delivery, let us know and we can set something up.

  5. February 4th, 2013 at 7:37 pm

    Just want to let you know this website is my motivation to eat , live, laugh and love well. I love it! Thank you

  6. February 5th, 2013 at 10:02 pm

    Thanks Paleo Joe,
    I might just take you up on that one!

  7. May 20th, 2013 at 2:23 pm

    Saw your article on KBK. Check us out. We have been doing it for 4 years and service an area from the Carolinas to New York.

    No one does it better, bigger and with more variety.

    Oh one more thing we make the Best Protein Bar Ever! Ask one of our many crossfitters.

    http://www.customfitmeals.com

    Jorge Goytisolo
    CEO
    410-925-3979

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