Why your friend won’t shut up about the NutriBullet


(Photo: Nutribulletblog.com)

The Vitamix holds court as queen of the smoothie-blenders. But lately, lots of buzz has also emerged around a smaller and cheaper pulverizing machine—the NutriBullet.

Health bloggers are writing about it, nutritionists are singing its praises, and when we asked our social media followers to weigh in, it resulted in an outpouring of devotion. (“LOVE it,” “Love IT!” and “LOVE IT,” were the most popular comments.)

“It’s high-quality and very durable and easy to use,” says nutritionist and Brooklyn Bridge Boot Camp founder Ariane Hundt, who designed an entire cleanse program for clients around it. “It enables me to boost my nutrition in a matter of seconds.”

It doesn’t hurt that the NutriBullet company hired the prophet of raw foods, David “Avocado” Wolfe, to explain its superior nutrient-releasing abilities infomercial-style to an perfectly diverse audience of wide-eyed head-nodders and note-takers.

Thinking of taking out a pen and joining them? Here’s what you need to know before buying into the gadget’s greatness.

Ariane Hundt on her 21-Day NutriBullet Detox.

Ariane Hundt and clients on their 21-Day NutriBullet Detox.


Unlike its sister product, the Magic Bullet (the device behind my daily floating-kale-chunk smoothies), the NutriBullet can seriously pulverize vegetables. “I’ve killed five blenders in my lifetime because they couldn’t keep up with what I wanted to blend,” says Hundt. “Most conventional blenders are not strong enough to handle vegetables.”

NutriBullet’s 600-watt motor is small change compared to the Vitamix 5200’s, which packs 1380, but combined with the specially designed blades and “cyclonic action,” it’s enough to turn hearty vegetables (and ice) into smooth, sippable juice.


Despite what the NutriBullet infomercial suggests (they’re rampant), you won’t immediately transform into a superhero the first time you make a NutriBlast (their word for a smoothie). But many nutritionists, like Hundt, recommend blending over juicing because you retain the fiber from the plants, which is essential for healthy digestion. And since the NutriBullet is powerful enough to break down plants and seeds, it can promise pretty fast absorption of their nutrients. A performance factor that’s even more impressive because of its demure size.


It takes up very little space in your cabinet or on the counter, a serious concern for most New Yorkers. Of course, the small size is also a downside when it comes to making soups or dishes for a dinner party. On the other hand, “the portion control is built in,” says renowned nutritionist Ashley Koff, RD, founder of Ashley Koff Approved, since it comes with cups that you can blend in and drink from directly.


The ease-of-use and convenience of the NutriBullet was the reason Well+Good readers cited most for their “LOVE” of the device. “You make your blast in the bullet cup, then drink from it. You can put a lid on it and store in the fridge for some for later, then clean it. Super simple,” says Koff.


Another huge pro: This blender is seriously cheap. It’s sold for $119.94 through the distributor, which gets you two, and you can get one for $108 on Amazon.

The takeaway? While it’s not a Vitamix replacement, the NutriBullet seems to live up to the hype (cheesy infomercial aside) about its smoothie-blending prowess. —Lisa Elaine Held

For more information, visit www.nutribullet.com

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  1. July 11th, 2013 at 6:23 pm

    Well, I’ve been thinking about getting one of these for a while, and now I think you’ve conviced me.

    To Amazon!

  2. July 12th, 2013 at 10:50 am

    I’ve longed for a vitamix for years, but this looks like an affordable alternative! Thanks for doing my homework for me!

  3. Rose-Marie
    July 12th, 2013 at 11:46 am

    you can also buy the nutribullet @ Bed Bath & Beyond and use their 20% off coupon that is always available every month for signing up to their newsletter buy it for $79.00 great deal

  4. July 13th, 2013 at 6:39 am

    Hi my simple question is does the bullet come with a recipe book ?

  5. July 15th, 2013 at 10:25 am

    Target carries it for $99, and you get an extra 5% off if you have a target visa. I made my first smoothie today; does a great job blending spinach and cucumber. Curious to see how it handles kale!

  6. July 19th, 2013 at 9:53 pm

    The Nutribullet is amazing. Picked one up recently and was pleasantly surprised with the power and the drink consistency. I tried a great green smoothie recipe and it was awesome. Way better than a juicer and the VitaMix

  7. July 25th, 2013 at 12:55 pm

    The nutribullet definitely offers more value than the vitamix. However, if i had enough money to buy a vitamix, i would just to see if it’s actually better.

    in reply to cleshopaholc, the Nutribullet can be bought at multiple online stores for $99, and that’s with free shipping! :)

  8. August 11th, 2013 at 10:53 pm

    As a commercial once said, “I ate the whole thing!’
    It does a great job and is small enough to fit in a kitchen cabinet.
    Question is: How many calories in an avg Nutriblast?
    How much of the 24 ounces should be consumed in a day?
    And how long should you keep it running? 3? 5? 10? minutes?

  9. August 23rd, 2013 at 12:41 am

    My in laws gave the NutriBullet to me for Christmas and I’ve been using it almost every day since! They bought it from Kohls and probably the best deal with a 30% off coupon and a $10 off $50 purchase. It helps me to stay on track with my goals. Enjoy :)

  10. August 23rd, 2013 at 6:23 am

    I have been looking for alternative blenders that are more affordable that can more or less do the same job. I think this is a good candidate for my smoothies!

  11. September 2nd, 2013 at 4:48 pm

    The NutriBullet does come with a recipe booklet. However, they suggest you use 1/3 of fruit, which isn’t ideal for those looking to lose weight or those with a fructose intolerance. Here are my favorite detox recipes: http://pinterest.com/arianehundt/nutribullet-detox-recipes/

    here are my favorite dessert recipes (clean and healthy): http://pinterest.com/arianehundt/nutribullet-dessert-shakes-clean-cheating/

  12. September 3rd, 2013 at 8:03 pm

    I loooooOOOOOooooooove The Nutribullet, as I’e purchased three thus far .

  13. October 30th, 2013 at 10:08 am

    I am very keen to buy one, do you sell them in Malta ?( Europe ) if so which trader ?Thank you.

  14. November 1st, 2013 at 2:57 am

    Are they sold in Australia?

  15. November 7th, 2013 at 4:58 pm

    You can purchase the Nutribullet at Bed,Bath&Beyond for $100.00 bring your 20% off coupon and it will be about $85. Depending on your state taxes. Just used it for the first time.

  16. November 9th, 2013 at 4:36 pm

    Hi Kaye
    They are sold in Australia through the TV Shop 1800 004 004.
    They are more expensive in Australia (around $280) but I still think its totally worth it. I use my Nutribullet everyday!

  17. November 14th, 2013 at 1:36 pm

    does the nutribullet come with the recipe book

  18. November 20th, 2013 at 11:56 am

    I got the Nutribullet 900 yesterday at Kohl’s for $99.00. It’s great! Lots of power, easy to use and clean up is a snap. The Nutribullet came with a hard back recipe book, various sized cups and extra blade. I have an acient Vita-Mix but it’s heavy, doesn’t fit under my cabinet and is a chore to clean. If you’re into smoothies or green drinks get the Nutribullet. You’ll be very happy you did!

  19. November 25th, 2013 at 9:40 am

    I bought my nutribullet a year ago. My son who lives in Perth, Australia wants a nutribullet for his Christmas present. I wonder whether you send one to him if I pay from this end. If you can send please let me know the total cost .
    Kind regards

  20. November 28th, 2013 at 12:55 pm

    My daughter would love a nutribullet for xmas. I wonder whether you send one to perth, australia and would it be compatible with the electrical power cord for australian standards

  21. December 3rd, 2013 at 6:34 pm

    Does it work great/easy with frozen fruit?

  22. December 4th, 2013 at 7:51 pm

    Small warning to those looking in Australia; your voltage is 230V at 50 cycles/sec but the US models (I believe) are for 100V at 60 cycles / sec.

    Robert Dyas in UK sell a NutriBullet which I have ordered for UK delivery and will then re-ship directly on to a relative in Sydney as an Xmas gift. The UK voltage and frequency are the same as in Australia.

  23. December 12th, 2013 at 10:55 am

    Let me see…..no more falling asleep at my desk when the clock hits 2pm. The Hot Flashes have lessoned in amount and severity and shortened my recovery time after that surgery!!I feel like I look better and I definitely feel better! Best thing I ever bought for myself. I’m the biggest fan!!!! Part of my life now!

  24. December 15th, 2013 at 1:41 am


  25. December 19th, 2013 at 8:20 pm

    I bought one about a month ago and love it. I use it every day and its very easy to use and clean compared to a juicer. Very happy.

  26. December 20th, 2013 at 5:54 am

    I ordered the Nutribullet THEN I read all the information and comments.Wish I had done things in the correct order but I’m pleased I’ve bought it nevertheless.
    I need to start eating more fruit and vegetables and feel this is the way to do it. Now I’m on my own my eating habits leave a lot to be desired! I don’t bother preparing meals the way I used to for my family.
    The different recipes all sound fabulous and I want to try lots of my own combinations as well. Will let you know how I get on!!

  27. December 27th, 2013 at 12:58 pm

    I just spent 54.38 at Kohls for mine and cant wait to get it in the mail.
    The deals out there are great :)

  28. January 4th, 2014 at 7:02 pm

    I bought mine about a month ago. I had some concerns over the “leaking” I read so much about, but I have not had a single problem, and my guess is you won’t either IF you pay attention to the “max fill” line. It does exactly what it says it will do, and I’m enjoying a Nutriblast every morning.

  29. January 5th, 2014 at 11:22 am

    I just got mine for Christmas – I am OBSESSED with it! I love the fact that it keeps al the healthy parts of the fruits and veggies (stems, skins, etc) instead of filtering them out with conventional juicing. The only time I have experienced a (small) leak was when I didn’t follow the directions and filled over the “max” line – there has to be enough air in the top of the blender cup while it is running or it will push through the seal. Otherwise no issues – super easy cleanup. Love it!

  30. January 6th, 2014 at 10:16 pm

    So easy to clean! One of the reasons I stopped using the juicer that I hasd was because it was such mess to clean and too a good 10 minutes. The NutriBullet you just rinse it off and its done.

  31. January 7th, 2014 at 9:41 am

    I ordered mine 10 days ago and am anxiously waiting its arrival.Maybe time to call customer service????

  32. Mat
    January 8th, 2014 at 7:40 pm

    This article is spot on. It is all about the convenience, the size, and the cost that makes he NutriBullet awesome.

    With the new NutriBullet 900 S model currently out, there are whole new benefits to be had with the blender. I found the old 600 watt motor on the previous model to not be strong enough.

    900 Watts is comparable to even the high end blenders. You mentioned the Vitamix in your post, but the 600 was far weaker than the Vitamix blenders. Between the 900 S and the Vitamix, it is actually hard to tell the difference.

    I wrote a full review of the blender at my blog, Vegan Kitchen Appliances

  33. January 16th, 2014 at 8:25 pm

    I ordered the NutriBullet as a gift to myself as my New Years resolution was to try and eat healthier this year. I received it about a week ago and I’m following the 6 week plan as best as I can. I am amazed at this machine, it takes all the vegetables I hated to cook and eat and liquefies them into a drink that I can actually tolerate. I’ve completed my first week of using the machine and I can already feel the difference because I’m no longer as tired as I used to feel. Best money I’ve spent in quite some time. I actually bought another machine as a gift as I’m so pleased and can’t wait to see my next set of blood tests results as I know they will be significantly improved thanks to NutriBullet.

  34. January 18th, 2014 at 10:58 am

    The only affordable way to get a Vitamix is QVC flex pay…love it! Also the nutribullet can be found at both Wal-Mart and Target for 99.00!
    Hope this helps someone :)

  35. January 22nd, 2014 at 6:59 pm

    Join Bed Bath and Beyond mailing list. You receive a 20% coupon. The Bullet sells for $99 here in Canada before the coupon.

  36. January 23rd, 2014 at 1:22 pm

    You can get the Vitabullet at Alco for $70 with their 30% coupon in their ad. I have been using mine for a few months and it is really amazing and definitely worth getting. Cleaning is a breeze. A 30 second run through water and it’s clean.

  37. January 28th, 2014 at 11:43 pm

    i have had the magic bullet for years and love it for fruit smoothies and protien drinks. grinds seeds like no tomorrow, but i have to tell you…i recently bought the vitamix thru qvc because i could pay for it over time and i would not hesitate to do it again.. NOTHING compares for vegetable smoothies. use it every day.

  38. February 3rd, 2014 at 9:26 pm

    Could you please advise where i can purchase a nutribullet blender in Sydney?

    Kind regards


  39. February 9th, 2014 at 10:56 am

    How noisy is the nutribullet?

  40. February 11th, 2014 at 6:10 pm

    To the person who says that a Nutri-Bullet is better than a Vita-Mix – NOT Possible! They simply aren’t in the same league. Vita-Mix and BlendTec are heads above in terms of horsepower. However, I am thrilled to read this article and the associated comments as I have considered a Nutri-Bullet for travel and for blending while at work. Also, I’m always touting the benefits of smoothies and now I can let people now that there is a less expensive, yet viable, option if they don’t feel that they can afford, or are willing, to invest in a higher-end blender. Great article!

  41. February 17th, 2014 at 10:44 am

    They are offering them on tv and the website 2 for 119.00.

  42. March 4th, 2014 at 12:07 am

    don’t even think about, just get one. My wife wanted the magic bullet, because her friend had one and said it’s great. I saw that the new, more powerful Nutribullet was out, only like 20 bucks or so more, and insisted we get that. What a Nutri-BLAST! Mix up anything, don’t let it run for more than a minute, cleans up in less than a minute – great invention.

  43. March 6th, 2014 at 11:50 am

    What is a serving size in ounces?
    How many calories in an avg Nutriblast?

  44. March 17th, 2014 at 6:32 pm

    I just purchased the Nutri-Bullet 900 and I was amazed at how well it works. I have always heard people talk about the vitamix but I didn’t want to spend the big money on one. I was hoping this product would be a good alternative. Now I have an extra $400.00 in my pocket !!!

  45. March 19th, 2014 at 9:43 am

    I’ve been using it daily for @ 3 weeks. I basically load it with greens (usually spinach), carrots, tomato, fruit, nuts, seeds, and a bit of water if it’s too dense. So far I see no down side. It makes for a great start to my day.

  46. April 1st, 2014 at 10:45 am

    Can anyone please tell me why the Nutribullet is soo expensive in Australia?

  47. April 10th, 2014 at 8:15 am

    I find this very interesting but cannot find that price for the Australian model which is a higher voltage than the ones available on Amazon.

  48. May 23rd, 2014 at 11:49 am

    They also have a 900 watt nutribullet. I have the 600 watt and it does a very good job. It doesn’t chop up seeds like chia as well as the infomercial. That’s why I think they’re using the 900 watt on the commercial. My sister bought the 900 watt. I haven’t used it yet, but as good as the 600 is adding 50% more power it would be that much better. Amazon sells it for around $150.

  49. May 26th, 2014 at 7:27 pm

    The NutriBullet far and away the best blender. There ARE NO PROBLEMS mixing ice, frozen fruits or kale. There is no LEAKING unless yours is defective. Recommend using shredded carrots/brocoli. This utility is very easy to clean. And it’s not as loud as others. The Vitamix is super NOISY and is too much power. Not a good use when blending for one or two people. Use your VMIX to stir a bucket of concrete or for making a 12-pack of margaritas. Nutri is the best $100 I’ve spent on a kitchen item. DO NOT SPEND MORE THAN $100 on any other blender until you try this one first, you will likely be very satisfied.

  50. June 4th, 2014 at 11:57 am

    Buy it at Bed Bath and Beyond. This way you have an easy return in case it breaks or is defective.

  51. June 16th, 2014 at 4:35 pm

    Best kitchen appliance I have ever spent money on in my life.
    Do not hesitate even once on getting this great machine. I bought my 900 two months ago, use it twice a day, and have not had one single problem with it.
    Blends everything I throw at it with ease.
    Haven’t tried ice yet because I don’t want to put too much strain on it’s motor, but frozen fruit is no problem.
    Just make sure to follow the directions, and you should have no problems either.
    Also, I agree with Monica to buy it from Bed Bath and Beyond.

  52. August 1st, 2014 at 12:27 pm

    Best purchase ever!! I am seriously in love with my Nutribullet 900. I actually had originally purchased the Breville juicer, but stopped using it because I felt do much of “the good stuff” was going to waste.. And the cleanup was no fun. Bed, Bath and Beyond allowed me to exchange the Breville for the Nutribullet 900. The price at the time was 149.99 ($50 less than the 200$ Breville).
    I also use the Nutribullet powder supplement on a daily basis. The Supergreens powder are the best for me.
    Do yourself a favor and get this little powerhouse. I have switched from a cup of coffee and simple boring breakfast to a delicious, nutritious breakfast smoothie every morning, and I feel like a million bucks! (I typically use handful of spinach, 1piece of kale, 1/2 cucumber, 1tbsp nutribullet powder, frozen berries, and a banana.. with 1/2 OJ and 1/2 water up to max fill line).
    Oh, and cleanup takes me about 30 seconds!

  53. September 13th, 2014 at 8:18 am

    I watched the commercial so many times and finally purchased one. I just love it. The included books are packed with info and recipes.
    Been also searching the web & Pinterest for recipes. Lots of shopping at Trader Joe’s. Tips: haven’t been blending ice and will chop hard veggies into small pcs so there will be no chance of ruining motor( I’d cry!).Start w/spinach & rotate your greens. You won’t be disappointed!

  54. January 7th, 2015 at 8:26 am

    I live in The Netherlands and I would very much like to buy the nutribullet rx but this model is not on the market here. What can I do best? Import it from ….?

  55. June 29th, 2015 at 7:01 pm

    I have a Vitamix. My best friend has a nutribullet. The Vitamix is 1000% better all the way. Made in America, 7 year warranty, does way more than make drinks. The nutribullet does not make commercial grade smoothies the way Vitamix does. I do think it is great for someone wanting to get into the lifestyle without investing a lot if unsure. Hope this helps.

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