Swerve Fitness wants to be the cycling studio for team players
This fall, a new indoor cycling studio, Swerve Fitness, will open its doors in New York City’s Flatiron District, with a concept that adds an element of teamwork to the spin class experience.
Although cycling heavyweights SoulCycle and Flywheel have been opening locations like they’re on a never-ending sprint with no resistance, Swerve is one of the many newer brands hitting the scene recently, like Revolve, Williamsburg’s Syncstudio and Torque, and Cyc, which set to open near NYU soon.
Swerve is positioning itself right in the middle of it all, on 18th Street between Fifth and Sixth Avenues, less than an avenue away from SoulCycle’s Union Square studio and just three blocks from Flywheel’s Flatiron flagship.
Three childhood friends—Eric Posner, Chelsea Kocis, and John Henry McNierney—left their sales careers in finance to create the brand, after years of sweat-working. “We were all entertaining clients at fitness boutiques,” Posner says about the inspiration for the company.
The trio also share a background in team sports, which led them to the idea of creating a concept that emphasized team spirit (how that will play out in the class format is still TBD). “When you’re on a team, the energy is higher, and there’s more of a social aspect,” McNierney says.
Also contributing to the social vibe will be a juice bar with stool seating and a lounge area on the studio’s first floor (class action will happen in the basement). Don’t worry, we’re not anticipating team-style showers. —Lisa Elaine Held
For more information, visit www.swervefitness.com