Can you shop for better sleep?

Sleep Studio

(Photo: Facebook/Sleep Studio)


Shopping for a new mattress is a groan-worthy scenario that usually involves laying on questionably hygienic bare mattresses at Sleepy’s and being swindled into spending a thousand dollars more for that next-generation version (which is actually exactly the same as earlier ones).

“Survey after survey shows that it’s people’s least favorite thing to shop for. It’s a used car salesman situation,” says Sleep Studio founder Michael Rothbard. “We felt that in our effort to reinvent, we could make it a much more friendly, luxury environment.”

(Photo: Facebook/Sleep Studio)

(Photo: Facebook/Sleep Studio)

And luxurious it is. The company opened its flagship store in Soho in June, where shoppers test out beds draped in shearling blankets, while inhaling Red Flower candles infused with relaxing French lavender and picking out organic, soothing teas.

But even with the spa-like environs, it’s plain to see that Sleep Studio is not selling mattresses; it’s selling sleep.

“Our main core philosophy is to get people to think about sleep as a part of their entire day and not just something they do like a speed-bump at the end of it,” Rothbard explains.

Planning for better sleep

So, the company hired Dr. Rubin Naiman, a renowned sleep specialist and professor at Dr. Andrew Weil’s Center for Integrative Medicine, to help Sleep Studio develop its four pillars of great sleep: Awaken, Refresh, Relax, and Dream.


From the Dream collection, a Red Flower lavender candle to “set the stage for deep rest.” (Photo: Sleep Studio)

The idea is that addressing each of these elements will help you develop a plan for better sleep that isn’t “running at 110 miles-per-hour all day long and turning off the lights at the end of the day and then expecting to fall asleep. We think there’s a much better approach by following that natural rhythm you have,” Rothbard says.

So, Awaken may include products like yoga pants for a morning practice and soaps with energizing scents. Refresh encourages taking a 15 minute break in the afternoon to wind down and re-set, with a book or a cup of tea, for example. Relax includes lingerie and aromatherapy; dream offers sleep masks and fluffy pillows.

And as you browse all of these things, you just may also also happen to stumble upon Sleep Studio’s Bed System, which is customized to each individual buyer and promises dreamy bliss via a technology that matches each zone of your body. No doubt you’ll sleep more soundly once you get it home, even if only because you didn’t have to endure the frustration of Sleepy’s. —Lisa Elaine Held

For more information, visit www.sleepstudio.com



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6 Comments | ADD YOURS

  1. January 29th, 2014 at 11:11 am

    Just a note about synthetic perfume oils (labeled “fragrance” or “parfum” that are NOT from essential oils – these could disturb sleep for those with serious sleep problems, which is also why you want to sleep on an organic sleep system – to avoid preservatives and stain resistant fabric treatments that produce off-gas for many years after you buy the mattress. Sleep should be a time to tax the body less – not more. Sleep Well! HOpe

  2. January 31st, 2014 at 11:38 am

    Great advice! I will most likely be buying a new bed for my new apartment so this is perfect!

    Thank you,

    Fashionable Hostess

  3. May 27th, 2014 at 1:43 am

    I am concerned with the off gassing smell of
    The recommended mattresses by Beautyrest by
    Dr. Weil .comfrpedic IQ enlightenment, I smelled it pretty strongly in the store
    And wonder WHY that wasn’t mentioned!!!
    I need to buy a mattress ASAP.. Please

  4. May 27th, 2014 at 1:54 am

    I am very concerned about the off gassing
    Of the recommended mattresses by
    Dr. Weil. ComforpedicIQ, enlightenment!
    WHY hasn’t this been mentioned. I need
    To buy a mattress ASAP! Please help!
    The smell was very strong in the store..
    And seems Toxic ..

  5. May 27th, 2014 at 2:02 am

    I am very concerned about the off gassing
    Of the recommended mattresses by
    Dr Weil! Namely the
    ComforpedicIQ.. Enlightenment at ortho.
    WHY has this not Been mentioned.. The smell
    In the store was very strong! I need to buy a
    Mattress ASAP.., Please help! I admire
    Dr Weil’s opinion ..

  6. May 22nd, 2015 at 11:10 pm

    there is an amazing mattress company called organicpedic. i am in the wellness industry and i also work in a furniture store where i specialize in mattress sales.

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