Soon Park Slope parents won’t be the only ones in New York City scheduling play dates.
Following its success in the UK, creative agency Pearlfisher is bringing interactive art installation JumpIn to Manhattan at the end of August, complete with 81,000 white balls that you’re meant to dive into.
The project essentially looks like a more refined and grown-up version of a McDonald’s PlayPlace ball pit, just with a loftier goal: to raise awareness of the “power of play,” particularly studies that have shown play can seriously boost creative thinking.
The pursuit of play has been wildly popular among adults: In the UK last year, JumpIn was a hit, with over 15,000 booking requests and 750,000 shares on social media.
Now that we think about it, maybe that number was helped along by those of us who, as kids, were never allowed to “jump in” because our parents kept yelling about “all of the germs!” —Emily Karr
JumpIn, 455 Broadway, 5th Floor, Soho, New York, NY, 10013, August 21–September 21, www.pearlfisher.com
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