You May Also Like

Rihanna makeup tutorial for bronzer uses

The one product Rihanna’s makeup artist says will glow up your face *and* body

Here's exactly how to get Angelina Jolie hair

Get Angelina Jolie–worthy locks using her stylist’s new plant-based hair-care line

gray hair down there

What to do when you go gray…down there

5 top Beauty Tools Amazon Prime Deals

The 4 best beauty tools to snag on Amazon Prime Day


I replaced my face wash with honey—and here’s what happened

On-sale shower products you shouldn't have to live without

15 on-sale products from Target to turn your shower from blah to spa

How to DIY that pore-cleansing bubble mask you’ve been seeing all over Instagram

Thumbnail for How to DIY that pore-cleansing bubble mask you’ve been seeing all over Instagram
Pin It
Graphic: Abby Maker for Well+Good

If you wear a face mask but don’t Instagram it, do your pores even really get clean?

The increasingly popular form of self-care—especially on social media—gets the double-tap treatment in part because the pore-cleansing, soothing, hydrating masks are good for your skin. But also because, TBH, they’re really fun (and photogenic). And now, with the carbonated bubble clay mask (which originated in the Korean beauty scene), it’s safe to say your Insta Stories will never be the same.

Just ask Pretty Little Liars actress Lucy Hale, who recently had her first foray into the K-beauty cult fave, and documented the experience for her followers.

“I’m going to do this every day.”

“You guys, I thought that this was a scam,” she said in the Instagram Story video, as the mask started to rise (which means it’s working). “I had no idea it was going to bubble up this much. If you listen closely, you can hear it breathing.” By the end of the process—which takes around five minutes—Hale was hooked. “I’m going to do this every day,” she said. “It’s just too fun.”

Basically, bubble masks (Hale used Elizavecca Milky Piggy Carbonated Bubble Clay Mask, a clean formulation with ingredients like green tea extract, aloe vera leaf extract, matcha powder, and charcoal powder) act as a foaming cleanser as they slowly puff up, making you look like a cartoon character. And it’s not just a gimmick: The mask is great for unearthing the mounds of gunk that gets stuck in your pores on the daily, ultimately exfoliating and removing blackheads.

So when beauty expert (and S.W. Basics founder) Adina Grigore told Team Well+Good you could try recreating Hale’s fizzy face simply by adding carbonated water to a powder-based face mask, we hit the kitchen to give it a shot.

Did it work? Read on to find out.

Get Started

The Great DIY Carbonated Clay Mask Experiment


1 can of La Croix (It’s what was readily available in the office refrigerator…)
Fig + Yarrow Rose Clay Mask

Combine the powdered mask (we went with one that was on our desk, but any powdered clay mask should work) and a few splashes of sparkling water in a small bowl and mix quickly with your hands before applying to your face. (It goes without saying, but be sure to avoid contact with the eyes.)

The mixture will quickly form some tiny bubbles as you stir it. “Not like the ones Lucy Hale had on her face, but you’ll definitely feel the carbonation on your skin,” says Well+Good’s Associate Editor (and beauty guru) Rachel Lapidos. “Mine felt slightly tingly, and I felt a sort of ‘snap, crackle, and pop’ sensation as the water fizzled away.”

“As I gradually added more powder and more seltzer, it started to form some of those satisfying bubbles. They weren’t nearly as large, dramatic, or cartoon-like as the masks you may see on Instagram, but it’s a pretty fun feeling—especially if you’re looking to make face masking even more satisfying.”

The masking doesn’t have to end here: Check out the watermelon-potato concoction Miranda Kerr loves, or Kendall Jenner’s sheet mask hack

Loading More Posts...

You May Also Like


I replaced my face wash with honey—and here’s what happened

Micellar water

Here’s our number-one beauty pick for Amazon Prime day (and it’s French girl-approved)

hair loss causes treatments

What causes hair loss—and what you can do about it

skin undertones

This t-shirt color will tell you if you have warm or cool skin undertones

How to wear neon

How to wear neon without glowing overboard

The best workout leggings from Amazon Prime Day

Here are the only 14 leggings from Amazon Prime Day worth adding to cart