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Would you buy a $1,000 yoga mat?


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Photo: Instagram/@baller.yoga

While you may be inclined to splurge on $200 leggings or maybe even save up $1,000 to attend a retreat all in the name of yoga, spending $1,000 on a mat might be a bit…extravagant.

But a new brand—fittingly called BallerYoga—is proudly touting the hefty price tag of its all-leather mat, which boasts NFL football-grade leather (not to mention the word “baller” and football-style lace accents).

Founder and entrepreneur Cedric Yau—a hedge funder by day—firmly believes that his yoga mats are worth their price. “I do believe that no surface grips better than football leather,” Yau told The Washington Post in a recent article. “So you’re paying for the experience, the performance, the material; you’re paying for the idea that leather would last.”

The idea came to Yau while he was on a yoga retreat in Bali (which also doesn’t have a small price tag) and kept slipping on the mat his five-star resort gave him to downward dog on. He was disappointed that his basic mat didn’t match the premium quality of the hotel (first-world problems?).

“I don’t know how big the market will be for it, but there are a lot of men doing yoga right now,” he said. “I imagine there are some who would like to make the activity a bit more masculine, and certainly a product like that would [make] it a bit more of a guy thing.”

The $1,000 mat is 80 inches long and 26 inches wide. If you’re okay with a smaller mat (69.5 by 24 inches), that one is a bit more reasonable at $495—though it’s still a lot to pay for a spiritual practice that’s all about finding your inner happiness. So the real question is: If it solves the downward dog-slipping hands dilemma for good, is it worth it?

Another interesting update in the yoga world: Goats are the latest animal to get their asana on (adorably). Plus, could a yoga alarm clock transform your mornings

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