You May Also Like

Well+Good - The coolest on-demand workouts you can stream at home right now

The coolest on-demand workouts you can stream at home right now

Jonathan Van Ness, yoga pro? Yes, who knew?

Who knew? Jonathan Van Ness is as good at yoga as he is at hair

y7 food diary

This is exactly what Y7 yoga’s cofounder eats to power through a week of girlboss action

Serena Williams' training includes "quiet eye"

How Serena Williams uses her “quiet eye” to keep cool under pressure and crush goals

Tips from Blake Lively's Trainer

The official Blake Lively workout, straight from her trainer

Halle Berry's travel workout

4 travel-friendly exercises Halle Berry does using nothing but a chair

Cyc will open 10 new studios by the end of 2015—including one in Times Square


The hot cycling brand with an athletic, party-on-a-bike approach is pedaling towards a major national presence this year.
Cyc
(Photo: Cyc Fitness)

Cyc Fitness—the hot cycling brand with an athletic, party-on-a-bike approach and locations in New York City, Austin, TX, and Madison, WI—is pedaling towards a major national presence this year.

The company will open 10 new studios by the end of 2015 says founder and CEO Stephen Nitkin, and the expansion includes moving into new, exciting cities, a location in Times Square, and a bigger partnership with DavidBartonGym, all using what it calls a “shop-in-shop” approach, with studios built inside existing businesses.

Four of the new studios, in Boston, Philadelphia, Los Angeles, and Las Vegas, will be built inside DavidBartonGym locations, just like the wildly successful location at Astor Place in New York. “It’s a terrific proof of concept when our partner here is asking us to expand into more of their locations,” Nitkin, says, explaining that in addition to rental income, DavidBarton has gained new members through the partnership, and Cyc has acquired riders from its member base, too. Plus, the “shop-in-shop” model allows for faster studio build-outs, lower prices, and more extensive amenities (hello, sauna) for Cyc riders. “It’s a win-win for everyone,” he says.

So it’s no surprise that the brand’s second Manhattan location, expected to open at the end of this year, won’t be a stand-alone shop either. Instead, it will be Cyc’s first studio in a hotel, located on the ground floor of the Row NYC in Times Square. Yup, where there’s nary a boutique fitness studio. “We like that area a lot because it’s light in boutique fitness and dense in corporate and residential traffic,” Niktin says.

Just like at DavidBartonGym, the studio will be open to the public, but hotel guests will get special perks, like discounts on rates and the ability to charge classes to their rooms. (Better than the mini bar!)

An Atlanta studio will be located inside The Forum Athletic Club in Buckhead, and the additional four studio locations will be disclosed at a later date. Hey, if you’ve got space for 50 bikes in your apartment or office building, maybe shoot them an email? —Lisa Elaine Held

For more information, visit www.cycfitness.com

Loading More Posts...

You May Also Like

Jonathan Van Ness, yoga pro? Yes, who knew?

Who knew? Jonathan Van Ness is as good at yoga as he is at hair

6 moves Shakira does whenever, wherever she needs a good butt workout

6 moves Shakira does whenever, wherever she wants a good butt workout

Tips from Blake Lively's Trainer

The official Blake Lively workout, straight from her trainer

Charlee drinking water

This is how to drink water during a workout, according to a master trainer

Serena Williams' training includes "quiet eye"

How Serena Williams uses her “quiet eye” to keep cool under pressure and crush goals

y7 food diary

This is exactly what Y7 yoga’s cofounder eats to power through a week of girlboss action