“The Hamptons is an important venue to be in because you want to be able to serve your existing clients wherever they are,” says owner Amanda Freeman. “Water Mill [where the brand’s first Hamptons studio is located] was so busy, and a lot of our clients live a little too far east of Water Mill.” (Read: you now only have to worry about muscle quivering during class, not while stuck in traffic.)
More Reading: Your guide to the Hamptons’ best fitness and yoga
Set to open on July 31, the new studio is right on Montauk Highway in East Hampton. It’ll be much bigger than its western counterpart, at 2,000 square feet, and will eventually house 12 Megaformers (although they’re starting with 10).
Popular instructors will rotate between the locations to keep everybody happy, and the studio will also stay open on weekends in the fall—and will come to life for holiday weekends and other special occasions during the winter.
The opening brings the brand’s studio count to an even, impressive ten studios, in less than four years—but it won’t last long. Come fall, you’ll be able to plank-to-pike at SLT on the Upper West Side, too. —Lisa Elaine Held
SLT East Hampton, $40 per class, 460 Montauk Hwy., East Hampton, NY, 11937, 212-355-1737, www.sltnyc.com
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