Tarte’s Birthday Sale Means a Whopping 50% Off All Bestsellers—Shop Them Before They Sell Out

Originally $29, now $14.50

This tried-and-true concealer makes blemishes and dark under-eye circles vanish with its legendary formula that promises 24-hour moisture and 12-hour crease-free coverage. Say “see ya never” to cake-y application and dry skin: Shape Tape’s formulation stars hyaluronic acid (which hydrates and plumps skin), and prickly pear (a natural moisturizer). It’s waterproof, lightweight, and leaves skin looking naturally silky and clear.

Originally $29, now $14.50

This blush packs that natural flush you get when you walk into a warm restaurant after having trekked five blocks in the snow. Made of a pillow-soft powder that seamlessly glides onto skin, all it takes is one swipe on each cheek for you to get the perfect pigmentation—and the color lasts for 12 hours. Choose from 13 shades (our favorite is the bestselling “peaceful,” a neutral, pretty peach).

Was $18, now $9

Busy Gal Brows gives you fuller, naturally tinted brows with a few swipes. The gel formula is ultra-flexible, so you’re not stuck with stiff eyebrow hairs, and the variety of shades makes it actually possible to match your hair and skin tones. Thanks to its long-lasting, waterproof formula, your gorgeous brows are staying in place for up to 12 hours.

Originally $24, now $12

This 2-in-1 eyeliner gives you both liquid and gel options, so you can alternate between clean, thick lines with the gel side, while the liquid end is perfect for precise, thin flicks. Choose between jet black and a rich, chocolate brown.

Originally $39, now $19.50

This lightweight gel moisturizer locks in hydration thanks to hyaluronic acid and vegan squalane, two superstar ingredients that help achieve naturally plump, dewy skin—even in the dead of winter. We like using this stuff in the morning, since the cool texture also helps wake us up, and it layers nicely over serums and under foundations and concealers.

Originally $23, now $11.50

Like we said, this mascara will ruin all other mascaras for you (sorry): Achieve lift, volume, length, and curl that lasts for 24 hours. It’s smudge-proof and flake-free, and thanks to its vitamin-infused formula, it coats, conditions, and protects each and every lash.

Originally $39, now $19.50

Amazonian Clay foundation is one of the few full-coverage foundations that does its job without weighing skin down or clogging pores. And even though it’s a full-coverage formula, you’ll still get natural-looking results that last for up to 16 hours. We love it for its cloud-like, mousse texture that easily blends into skin without making it feel dry. Plus, there’s no weird settling or cracking after a few hours.

Originally $19, now $9.50

If a lip gloss and lipstick had a baby, this would be it. Maracuja Juicy Lip gives you shiny, soft lips with the perfect amount of color that looks good on everyone. Choose between ten shades (we’re currently leaning toward “rose,” which is an effortless rosy pink). If you experience chapped lips in the fall and winter, you’ll be happy to know that this formula is rich in moisture, and stars ingredients like maracuja oil and vitamin E that enrich and soothe skin.