Samantha (Sam) Reed is a writer and digital content creator and strategist specializing in the wellness, travel, and hospitality industries. A journalism graduate of Rider University, she has bylines in American Spa, American Salon, Well Defined, Luxury Travel Advisor, Travel Agent Magazine, International Meetings Review, and more. After starting her career as a staff editor on the beauty and wellness beat, she pivoted to digital content strategy, creation, and consulting for several high-end skin-care brands, spas, and resorts before opening her own company, SEE Media and Communications LLC. A born-and-raised New Yorker, she enjoys listening to podcasts, visiting Instagrammable art exhibits, looking for new restaurants to try, and petting dogs she passes on the street. Connect with her on LinkedIn.