Brandless—Maker of Cult-Beloved $3 Products—Is Opening Its First IRL Pop-Up
The West Hollywood venue will have some of your fave $3 staples to sample, but the main focus will be on daily panels and workshops about "living with meaning."
Los Angeles residents will be graced by Pop-Up with Purpose, Brandless' IRL presence, until May 13, according to a press release. The 3,500-square-foot venue in West Hollywood (8483 Melrose Ave.) will have some of your fave $3 staples to sample, but the main focus will be on daily panels and workshops about "living with meaning," including "Whole-Self, Heart-Self: Music Workshop & Sound Bath" on May 2 and "The Honey Cure: Hack One of Nature's Best Cleansers" on May 13. All events will be live-streamed on Facebook for those of us who don't live in sunny LA.
Brandless also plans to bring a philanthropic element to its pop-up via a partnership with hunger-relief group Feeding America: In addition to collaborating with the organization on a day of programming about the hunger crisis in the United States, Brandless will donate a meal to the organization for every person who visits the pop-up. The company will also donate three meals each time someone tags @brandlesslife or hashtags #brandlesslife on social media, and it will donate 5,000 meals for every speaker who participates in the events and workshops.
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“We wanted to fix a broken system and show people that everyone deserves better, and that better doesn’t need to cost more,” Tina Sharkey, Brandless co-founder and CEO, says of the company's guiding principles. “Pop-up with Purpose is an offline extension of our online mission, connecting and highlighting our community by putting a spotlight on them and sharing the ways we make each other kinder, healthier, and more resilient."
Hopefully, next steps for Brandless include creating more pop-up (or permanent!) locations around the country, or else I just might have to plan a last-minute trip to LA. (Hey, it's not like there aren't plenty of other wellness-centric reasons to pay the city a visit!)
Before you go grocery shopping for your healthy $3 lunches, stock up on some reusable and eco-friendly grocery tote bags.
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