Avocado and toast. Coffee and cannabis. Jay Z and Beyoncé (and SoulCycle). And now, APLs and Wunder Unders?
You may already be pairing the super-stylish sporty set's preferred sneaker of the moment with the timeless high-waisted leggings, but starting today, you can get them both in a one-stop shopping trip.
Yes, Lululemon is expanding into the shoe market for the first time ever by selling men's and women's sneakers at 23 of its North American stores. And not just any ol' kicks: APLs, the sporty, supportive, shock-absorbent shoes you've been seeing on everyone from Kourtney Kardashian and the Tone It Up crowd.
"Our brands share a passion for providing products that are technical, innovative, functional, and fashion forward."
"Our brands share a passion for providing products that are technical, innovative, functional, and fashion forward," says Celeste Burgoyne, Lululemon America's executive vice president of retail. "We continue to invest in delivering the most innovative, quality, functional items for our guests, so now we're stepping up by providing an APL option to complete a full technical ensemble."
Lululemon and APL first teamed up last November as part of a product-testing truck tour of the US and Canada, where guests could take Lululemon gear and a pair of APLs for a test run. But this is the first time Lululemon will actually sell footwear (though the APLs will only be available in select stores and not online).
The APL assortment will vary by location, but shoppers can expect the brand's TechLoom Phantom and TechLoom Pro in various colors, including its signature classic black, white, and heather grey to its Insta-friendly shades of rose gold and beige. Pricing will be on par with APL's standard, with running shoes ranging from $140 to $165.
Getting into the footwear-selling scene is a smart move for Lululemon, particularly as it's up against high-end competitors in the athleisure market like Bandier and Six:02. (Bandier also sells APLs in-store and online, with new styles regularly selling out within 24 hours. And the sneakers are available at Saks Fifth Avenue and Net-a-Porter, solidifying their status as a high-end, workout-friendly status symbol for your feet.) So basically, there are a lot more places to get your kicks (sorry, had to) these days when you're shopping for your favorite leggings.
Lululemon has officially dominated your workout wardrobe and now it's taking over your shoe collection—and your living room. And next time you're shopping, Lulu wants you to take a break for a quick meditation. Here's why.
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