Nike Just Built a Shoe That Cut Injury Rates in Athletes by Over 50 Percent
For over 40 years, Nike has been studying why we get injured, and with the launch of the new React Infinity Run shoe, the brand is set to take the first step in helping combat this. In an external study, researchers at the British Columbia Sports Medicine Research Foundation found that 226 half-marathon runners (who collectively logged 60,000 miles, NBD) cut injury rates by 52 percent while wearing this sneak as compared to another Nike motion control (read: stability) model. "There is kind of this fear of injury that's plagued our sport for a long time, and no one, ourselves included, had really been able to find the right solution," say Bret Holts, VP of running footwear at Nike.
Part of the reason why injuries are so hard to end forever is because every runner's biomechanics are different, and while some injuries do come from the bottom-up, others are top-down problems, so to speak. While many shoes aim to help runners find more stability by packing the mid-sole of the shoe with foam that adds space between the ground and the foot, thus helping to correct pronation, the Infinity actually places the foot deeper into the shoe with "a little bit of a clip" around the perimeter, aiming to smooth out a runner's stride versus correct it. "Really, this shoe is not about controlling motion, controlling pronation, it's just helping to smooth out and guide that foot through the transition," says Holts.
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The result is a really soft and lightweight shoe with a cushioning foam that absorbs impact. To improve stability without getting the way of motion control, Nike widened the mid-sole of the shoe and added "rocker geometry" that helps the foot glide from heel to toe seamlessly. "We know that running injuries are a big deal, especially to runners, and how devastating they are. We also know that they're not going away," says Jay Worobets, footwear research director at Nike Sport Research Lab. "For us, that meant listening to the voice of the athlete, and trying lots of different prototypes on athletes and seeing what feels good to them." Shoes are only the first part of the puzzle that helps prevent injuries. With the launch of the shoe, Nike is addressing proper training programs and providing education around the difference between soreness and injury.
Available January 2020, get a pair of Nike's React Infinity Run in stores and online for $160.
This isn't the only exciting launch Nike has had on deck of late: The Joyride has made all of our runs feel like they're happening on bubbles, and the 6-pocket sports bra holds so much stuff, we never want to take it off.
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