Following in the footsteps of Los Angeles fast-casual brand Everytable, 21-year-old Francesca Chaney recently opened her Brooklyn vegan cafe, Sol Sips, with a sliding price model to make what's on the menu accessible to more people than it would be with set prices. Sixty percent of the residents in the cafe's Bushwick neighborhood are white collar workers, while the other 30 percent is blue collar, making it a prime environment to test out the model.
“So many different people [come] through. More indigenous people, more Latinx people, more black people.” — Francesca Chaney, owner of Sol Sips
Here's how it works: The cashier simply asks customers how much they are willing to pay, between $7 and $15 for an entree and drink. (To many, $7 is still a big expense, but it's far cheaper than the average Brooklyn brunch fare.) So far, the pay-as-you-please model is going well and Chaney hopes it will inspire other restaurants to try it out.
“So many different people [come] through,” she says. “More indigenous people, more Latinx people, more black people,” Chaney tells Civil Eats.
Chaney is leading by example showing disruptive changes in the food industry can prove to be profitable while giving everyone—of all income brackets—a place at the table.
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