In honor of the one-year anniversary of Instagram Stories (yup, it's been 365 days since IG debuted its Snapchat-like feature), the brand released a whole bunch of interesting data about how year one has gone. And considering more than 250 million people now use the platform daily—with most spending around 30 minutes a day scrolling their feeds—it's safe to say the stories are a hit.
Users are obsessed with the puppy face filter and happy-themed hashtags.
Instagram's data shows that users are obsessed with the puppy face filter and happy-themed hashtags like #goodmorning (which earned the top slot), #goodnight (number three), #love (number seven), and #relax (number 10). And proving work-life balance is alive and well, the second most-popular hashtag on Insta Stories is #work.
But perhaps the most surprising bit of intel is that the most geotagged city on Insta Stories is...Jakarta, Indonesia. The nation does have the fourth-largest population on the planet, so that's not a total shocker—but the fact that Jakarta's in the lead, as opposed to Indonesia's Insta-friendly island of Bali, is definitely unexpected. (And rounding out the top five are: São Paulo, NYC, London, and Madrid.)
So, basically: a #goodmorning Boomerang in Jakarta topped off with puppy ears? A definite double-tap.
More Instagram intel: Here's how to DIY that pore-cleansing bubble mask you've been seeing everywhere, and tips on creating an IG-worthy shower plant installation.
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