The top hashtag of 2017 is #love, for the fifth year in a row, which isn't so surprising. Humans are always trying to connect—even if just by a nod—and there's no better way to accomplish this than by loving something (IRL or by double-tapping for an Insta heart). How else can you explain the undying fascination regarding what makes your dating profile work…or not?
The second-most popular hashtag is #fashion, although, TBH, I would have guessed #athleisure to take the spot, considering how that sector has infiltrated the industry between Paris Fashion Week and brick-and-mortar collections. Fifth is #art, which makes sense considering this year brought creative masterpieces in oatmeal and smoothie bowls alike. Coming in at number seven is #travel, a no-brainer, with photos of Airbnbs and anything in Australia practically defining pinnacle of "Instagram bait."
After travel comes #happy and ninth is #nature, which might have something to do with Instagram's unofficial role as a one-stop shop for plant and Zen-den inspiration.
Who knows? Maybe in 2018, we'll see enough some crystal-laden eye candy to put #woowoowellness in the top 10.
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