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Outdoor Voices Challenges Prime Day to a Sale Battle With Markdowns up to 40 Percent Off

Tehrene Firman

July 16, 2018

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If you've been setting aside a portion of your paycheck to replenish your activewear collection, here's your chance to put it to good use: Amazon Prime Day—which officially starts today at 3 p.m., EST—allows folks to save big on everything from furniture and healthy gadgets to Whole Foods goodies, but one coveted brand decided it would be #DoingThings to keep the massive online retailer from having all the flash-sale fun. So take a seat for this news, fitness-fashion fanatics…or you might you might just end up with a (color) blocked artery as a result of the excitement and shock.

Any Outdoor Voices fan knows sales aren't exactly a regular occurrence for the chic seller of clean-lined garments. But today, the cool-girl brand—which recently received $34 million in funding—unleashed an up-to 40 percent off sale that includes some of its most popular items, like its tritone Springs Leggings and Athena Crop top.

The brand stated its case clearly in the subject line of its morning email blast: "Amazon Prime Day is basic. This is EXTRA." And extra it is. Just don't wait extra long to place your order, because the items are selling out high-intensity speeds.