Soulcycle’s Opening a New Studio, and There’s Not a Bike in Sight
In an email to its riders, the brand announced today that it will open a new studio in New York City's Flatiron District called SoulAnnex...but there will be no bikes.
According to its website, Soul instructors will teach classes in three modalities: Move, energetic classes where you can "embrace the rhythm"; Define, Soul's take on HIIT; and Align, classes that promote active recovery.
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According to social media posts by fitness influencers like @sweatsandthecity, who took a pre-launch class this morning, the space doesn't have showers, but there are two bathrooms and a changing room for freshening up. There's also a retail wall of leggings, sports bras, tanks, and sweatshirts with the SoulAnnex logo (a simple triangle).
SoulAnnex officially opens Tuesday, October 3, and pricing is $34 for a class. Class booking opens on Monday, October 2, at noon. Until then, clip in and ride on.
Only time will tell if SoulCycle warriors Beyoncé and Lucy Hale become SoulAnnex devotees.
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