About W+G


Alexia Brue and Melisse Gelula, Well+Good founders. (Photo: Lauren Farmer for the “NYC You Inspire Me” project, Mandarin Oriental New York; Location: Barry’s Bootcamp Tribeca)

When we launched Well+Good in 2010, SoulCycle had just pedaled onto the scene, a company called BluePrintCleanse had just launched, and Whole Foods wasn’t absolutely everywhere. Now the wellness lifestyle is so engrained, not just in New York, but nationwide. People talk about their workout loves over dinner and gush about their juicers.

From the beginning, Well+Good launched as the premier lifestyle and news publication devoted to the wellness scene—and its chic lifestyle components. Created by two journalists—and joined by many more—Well+Good is known for its impeccable reporting and trend-spotting on the healthy living beat. In four years, Well+Good has become the leading source of intel on boutique fitness and the juice industry, plus cutting-edge nutrition, natural beauty, and more. Well+Good is your healthiest relationship.


Alexia Brue, Co-Founder, Publisher. Alexia was a contributing editor at Luxury SpaFinder and Spa magazines and is the author of Cathedrals of the Flesh: My Search for the Perfect Bath (Bloomsbury). She has an MA in arts & culture journalism from the Columbia School of Journalism and has written for the New York Times Magazine, Vogue, and Conde Nast Traveler among others. Alexia has appeared on the Travel Channel, NPR’s All Things Considered, BBC Radio, and more. Wellness Habitat: West Side Highway running path, Barry’s Bootcamp, Flywheel, Juice Press, TenOverTen. [email protected]

Melisse Gelula, Co-Founder, Editorial Director. Melisse is the former editor-in-chief of SpaFinderLifestyle.com, spa beauty editor at Luxury SpaFinder Magazine, and travel editor at Fodor’s Travel Publications. She has an MA in English Literature from the University of Toronto and has completed six years of training as a psychoanalyst. Melisse has written for such publications as Departures, Lucky, and Martha Stewart Living, and has been featured as an industry expert in the New York Times and on CNN.com, the Travel Channel, E! News, and more. Wellness Habitat: Flybarre, Barry’s Bootcamp, SLT, Kula Yoga, and Julia March. [email protected]

Lisa Elaine HeldLisa Elaine Held is Well+Good’s features editor, and joined the team in 2011 as a staff writer. She is an authority on the health and fitness scene in New York, and has interviewed everyone from juice pioneers to fitness gurus and celebrity chefs. She has an MS in magazine journalism from Columbia’s Graduate School of Journalism. Wellness Habitat: The Brooklyn Grange, Yoga Agora, Astoria’s Natural Market, running the streets of Astoria, and basically any boot camp or boxing class you can think of. [email protected]

Jamie McKillop is Well+Good’s assistant editor,Screen shot 2013-07-24 at 2.33.02 PM joining the team in 2012 as an intern while finishing her undergrad degree at NYU in Media, Culture, and Communications. Jamie reports on everything from fitness fashion trends to cat cafe yoga. The Bay Area native made a foray into fashion PR at H&M and Balenciaga in New York City before starting at Well+Good. Wellness Habitat: Liquiteria, running over the Williamsburg Bridge, and CYC. [email protected]

Sarah Sarway, Well+Good’s social media and marketing assistant, sarah_sarwayis a CUNY Hunter grad, where she focused on Media Studies. She’s constantly checking her social feeds for the latest OMG-worthy stories and breaking news to assist the Well+Good team with research, social planning, and Link Love. Outside of Well+Good, Sarah works on half-marathon fundraisers with Team SBH, her community center’s team based in Brooklyn. Wellness Habitat: City Row, Flywheel (with Danielle Devine-Baum), running the Asbury Park boardwalk with Springsteen on repeat, and Spring Natural Kitchen. [email protected]



Rachel Marlowe is Well+Good’s Los Angeles contributing editor. She spearheads the Los Angeles Healthy City Guides, and covers the boutique fitness scene, healthy food and lifestyle trends, and wellness news from Santa Monica to Silver Lake and beyond. Marlowe has been writing about beauty, wellness, and travel for over 15 years—first at Tatler magazine in London, then as a beauty editor for W Magazine in New York City. She is co-author of the Vogue Beauty Book (UK), former editorial director of tablethotels.com, and a contributor to Vogue, vogue.com and Cherry Bombe. Wellness Habitat: The Stable Fitness, Burn60, Body by Simone, The Vitamin Barn Malibu, and MoonJuice.

AnnAbel_writerAnn Abel covers travel, fitness, beauty, and lifestyle for Well+Good. She has been writing about spas and travel for more than ten years, and served as travel editor at ForbesLife and Luxury SpaFinder. In the name of spa research, she’s been tattooed in Bora Bora, had her face stuck with electrified needles in Switzerland, been blasted with hoses in Italy, and endured unspeakable uses of oil at an Ayurvedic center. For Well+Good, she has stand-up paddleboarded in the Hudson River (tip: if you fall in, keep your mouth shut) and been bitten by a massage therapist. Wellness Habitat: The Shala, Trapeze School New York, Power Pilates, Hudson Valley hiking trails.

amandabenchley_wgAmanda Benchley is a freelance journalist and filmmaker, who covers lifestyle, food, and culture for Well+Good. A graduate of the Columbia School of Journalism, Amanda has written about culture for the Wall Street Journal and the Huffington Post, but has an equally ardent interest in wellness and believes that there are few things a good massage can’t fix. A retired yogi now devoted to Pilates, she also enjoys skiing and tennis and is an avid cook, restaurant goer and inveterate traveler—all of which inspires her Well+Good articles. Wellness Habitat: Greenwich Avenue Equinox, West Side Highway running path, ABC Kitchen, Union Square Greenmarket and Elm Health Drugs.

Randi_EichenbaumRandi Eichenbaum reports on food, fitness, and the habits of fitness instructors for Well+Good. She works in product management at New York Magazine, where she focuses on digital strategy, and writes about fitness for the magazine when she can. A University of Arizona grad with a degree in Journalism, Randi has also written for Los Angeles Magazine and Angeleno. The California native aims for both a daily serving of avocado and sunshine when she can get it, and is up for trying any fitness experience at least once, including her first (and last) Tough Mudder. Wellness Habitat: Modo Yoga, Barry’s Bootcamp, Exceed Fitness, Refine Method, runs along the West Side Highway, and Elena Rubin skin care.

Jennifer KassJennifer Kass is Well+Good’s good-nutrition weathervane and master of smoothie mixology. The former editor at Allure magazine also received formal nutrition training from the Institute for Integrative Nutrition (IIN). The Boulder, Colorado native founded a holistic health and wellness practice here in New York, to support clients in transformational diet and lifestyle changes.Wellness Habitat: YogaWorks Soho, Tribeca Farmer’s Market, and the West Side Highway bike path.

Kathleen_Kincaid_project managementKathleen Kincaid is an online product management, social media, and user experience design consultant with experience in content and tool driven websites. She’s worked for Microsoft, Yahoo!, Real Simple Magazine, Condé Nast Digital and numerous start-ups. Wellness Habitat: New York City’s ice skating rinks, rollerblade-friendly roads, and tennis courts.

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