It's the semi-annual sale event that's so nice they decided to hold it twice! Amazon Prime Day is here (again)!
Last year, Amazon unveiled a second annual Prime Day event to be held in October ahead of the holiday shopping season. Dubbed "Big Deal Days," this two-day sale event—taking place October 10 and 11—has so many incredible deals to take advantage of. While this is a day that many look to purchase bigger ticket items, there are tons of fantastic items for under $50 this year.
Whether you’re looking to stock up on your favorite beauty products at a discounted price, knock out your holiday gift list early, or try out some tech upgrades for your home, you’ll find it all (and on sale, no less) at Amazon.
Check out more epic sales and deals—all curated by W+G editors—here.
Our top picks for Amazon Prime Big Deal Days October 2023, at a glance:
- Best shockingly good deal: Sony, WH-CH520 Wireless Headphones (originally $60, now $38)
- Best tech: Amazon, Echo Dot (5th Gen) (originally $50, now $23)
- Best beauty tool: Revlon, One Step Volumizer PLUS 2.0 Hair Dryer and Hot Air Brush (originally $70, now $42)
- Best period necessity: Dutchess, Reusable Menstrual Cups (originally $20, now $10)
- Best WaterTok deal: Ultima, Replenisher Hydration Electrolyte Packets (originally $20, now $16)
- Best beauty: Laneige, Radian-C Cream (originally $35, now $25)
- Best shoe: Puma, Women’s Carina Sneaker (originally $70, now $60)
- Best in fall style: Levi's, Women's Classic Straight Jeans (originally $70, now $34)
- Best cult-favorite water bottle: Hydro Flask, Wide Mouth Bottle with Flex Cap (originally $45, now $35)
- Best whitening strips: Lumineux, Teeth Whitening Strips (originally $50, now $30)
Unsure of which deals are worth taking advantage of? No fear: We scoured Amazon top to bottom in order to find the best of the best Big Deal Days steals, all under $50. Read ahead to see our top 50 picks. Happy shopping!
50 best under-$50 Amazon Prime Deal Days picks
Original price: $70
The popular Revlon Hot Air Brush is on sale for Amazon Prime Day! Right now, you can score this hot tool for $40, which is $30 off the original price.
Original price: $16
Protect your phone from splashing summer fun with the Case-Mate Waterproof Phone Pouch. Designed to fit most phone sizes—including iPhone max sizes—this case keeps water out of your device while you swim, float, kayak, and more.
Original price: $30
The BLUELAND Laundry Detergent Tablet Starter Set comes with everything you need to make laundry days a little more efficient, including the brand’s plastic-free laundry detergent pods and a super chic storage jar for just $24.
Original price: $14
Give yourself a dose of calm with the Goli Ashwagandha & Vitamin D Gummy, which is on sale for $10. This gummy supplement is designed to help you relax, unwind, and destress while also improving overall sleep quality.
Original price: $15
The Sky Organics Castor Oil is designed to promote eyebrow and eyelash growth through natural ingredients.
Original price: $20
If you’ve been wanting to give the earth-friendly Dutchess menstrual cup a try, now is your chance to do so for less. This Amazon Prime Day, the popular reusable cup is on sale for $10.
Original price: $50
This Amazon Prime Day, save $20 off a fresh pair of Toms shoes when you purchase the Women’s Redondo Loafer Flat. We love these comfortable and casual shoes for their chic espadrille slip-on style, comfort, and—of course—price point.
Original price: $10
Acure is offering Amazon Prime customers 20 percent off their drugstore skincare formulas, including the wildly popular Brightening Facial Scrub. This facial exfoliator is formulated with sea kelp, lemon peel, and French green clay to slough away dead skin cells and brighten the complexion for an overall youthful glow.
Original price: $39
Olipop is offering 25 percent off packs of probiotic soda, including the root beer flavor which is our personal favorite. This healthy soda is low sugar and packed with good-for-you, gut-friendly ingredients.
Original price: $42
If you want to sip on some amazing, bar-worthy mocktails this summer, we cannot recommend Recess’ collection of Zero Proof Craft Mocktails enough. This sampler features the brand’s alcohol-free margarita, Paloma, mojito, and mule, and it is currently on sale for $29.
Original price: $16
Jennifer Garner swears by the Pura D’or’s Fractionated Coconut Oil for post-shower hydration, and now you can, too. This Amazon Prime Day, you can get the versatile liquid coconut oil on sale for just $11.
Original price: $25
Quench your thirst with this delicious electrolyte mix from Liquid I.V. The 14-pack features individual packets of electrolyte mix that you can easily add to smoothies or water and is on sale for under $20.
Original price: $10
When your bug spray fails you, there is BUG BITE THING Suction Tool. This viral bug bite relief is already budget-friendly. However, if you purchase it on Amazon Prime Day, you’ll get it for just $7, so it’s the best time to stock up and buy enough for the whole family.
Original price: $43
If you are as obsessed with Three Wishes cereal as we are, you’re going to want to stock up on this six-pack of honey grain-free, high-protein cereal, which is on sale for 20 percent off through Amazon Prime.
Original price: $25
Shapermint is one of the best shapewear and swimwear brands on Amazon and, this Amazon Prime, they are offering 30 percent off their styles, including the Women’s Halter Bikini Top, which is on sale for under $20.
Original price: $36
Slip your feet into these viral cloud slides. On sale for over $10, the Bronax Pillow Slippers come in over a dozen different colors and are designed with a super comfy and cushioned EVA material.
Original price: $16
Amazon Prime Day is one of the best times to stock up on kitchen items, including smaller needs such as silicone baking mats. Right now, you can get a set of three reusable baking mats from Amazon Basics for just $8.
Original price: $50
You can still get a great deal on tech without going over a $50 budget. Case in point: The Fire TV Stick 4K is now $23, which is over 50 percent off the original price tag.
Original price: $34
Treat your dog to this super fun, interactive, and versatile Groov Dog Training Toy from Diggs. This toy attaches to a puppy crate and provides lasting mental stimulation.
Original price: $60
Psst: You can save $20 on a pair of Sony headphones this week. The Sony WH-CH520 Wireless Headphones come in three different colors and are currently on sale for only $40.
Original price: $120
This week is one of the best time to stock up on baby essentials, including some travel items you might need for holiday travel. Right now, the Hiccapop MiniPod Baby Dome is on sale for a whopping 50 percent off, bringing its $120 price tag down to just $60.
Original price: $50
Save on an Amazon Echo Dot when you shop the 5th generation this Prime Day. Originally $50, the smart home device is now on sale for just $23.
Original price: $32
This formula features hydrating hyaluronic acid and aloe vera to keep the complexion quenched and boost overall glow.
Original price: $30
The Olaplex No. 7 Bonding Oil is like liquid gold for hair—and it’s on sale for under $25 this week. Featuring reparative ingredients and designed to protect strands from UV rays, this is one haircare sale item you definitely don’t want to miss out on.
Original price: $50
Crocs are having a moment and if you want to give the fashion trend a try, you can score a pair on Amazon for $36 when you shop this amazing Amazon Prime deal.
Original price: $24
We—along with thousands of other beauty lovers—cannot get enough of the Laneige Lip Sleeping Mask. This incredible lip formula is designed to keep the lips hydrated and supple and is on sale for less than $20 this week.
Original price: $70
If you don’t have enough transitional pieces in your fall wardrobe, consider snagging one of these fluttery dresses from The Drop. This dress is the perfect nap dress dupe, you can score it for 2o percent off when you shop the Prime Day sale this week.
Original price: $36
This Amazon Prime Day, you can score one of Asakuki’s chic and top-rated essential oil diffusers for $15 off.
Original price: $45
Designed for those between wash days, the Living proof Dry Shampoo is used to refresh and clean strands, getting rid of excess oil buildup, sweat, and odor for a day-one hair vibe. And right now, it’s 30 percent off for Prime Day.
Original price: $165
Grow your own herb garden indoors with AeroGarden! This indoor herb garden kit comes with a gourmet herb seed pod kit featuring Genovese basil, curly parsley, dill, thyme, Thai basil, and mint—and it’s a whopping 70 percent off.
Original price: $55
The popular Stasher bags are on sale for 30 percent off for Amazon Prime Day. This kit comes with four reusable silicone bags, including one half-gallon, two sandwich, and one snack size for $39.
Original price: $45
Now is one of the best times to splurge on a Hydro Flask water bottle. Available in lots of fun colors and designed to keep liquids cold and hot, the Hydro Flask Wide Mouth Bottle with Flex Cap is now on sale for over 20 percent off.
Original price: $40
If you’re looking for an excellent Athletic Greens dupe, we are obsessed with the Blossom superfood powder from Simply Nature’s Promise. This green powder features tons of amazing ingredients, including super greens, collagen, and probiotics, and it’s only $21 on Amazon Prime.
Original price: $50
These certified non-toxic teeth whitening strips are a game changer—and they’re 40 percent off for Prime Day. The Lumineux Teeth Whitening Strips come with 21 treatments and are designed to whiten teeth without harming the mouth’s microbiome.
Original price: $20
Quench your thirst with this delicious electrolyte mix pack from Ultima. This 20-pack features individual packets of sugar-free, zero-carb, keto-friendly electrolyte mix that you can easily add to smoothies or water.
Original price: $70
This Amazon Prime Day, get 15 percent off this top-rated Puma Carina Sneaker. This sneaker features a timeless all-white design that goes well with just about anything, has a cushioned footbed for extra comfort, and features a stabilizing sole.
Original price: $50
Dumbbell sets can get expensive, and this adjustable set is a total steal. Featuring four different weight sizes—two pounds, three pounds, four pounds, and five pounds—this dumbbell set has everything you need for your next at-home strength workout.
Original price: $30
Kourtney Kardashian’s supplements brand, Lemme, is on sale for Prime Day. Shop now and save $9 on a bottle of the popular Lemme Matcha gummies, which are made with organic matcha green tea for a burst of energy.
Original price: $52
Now is your chance to buy the viral liquid multivitamin from TikTok at a fraction of the price. MaryRuth Organics Liquid Morning Multivitamin Multimineral is currently on sale for 39 percent off, which is $20 in savings!
Original price: $35
If you’re shopping for the best earplugs for concerts, look no further than the Loop Experience Ear Plugs. These ear plugs are stylish, functional, and designed to protect ears while also preserving sound quality.
Original price: $70
When it comes to quality denim, you just can’t beat the classics. These Levi straight leg jeans are a fall wardrobe must-have. Normally, these jeans will set you back $70, but on Amazon Prime Day, you can get them for just $34.
Original price: $20
Amazon Prime Day is our favorite time to splurge on fragrances for the home. And this week, you can get this stylish, top-rated reed diffuser for 20 percent off. Available in over 10 different scents—including options like cashmere vanilla and oud bergamot—now is the time to stock up.
Original price: $48
Save over 30 percent on Tile Mate when you purchase this two-pack for just $33. The Bluetooth tracker is designed to keep track of a variety of belongings, and it’s even water resistant up to 250 feet.
Original price: $27
You may have seen this viral workout brami across social media, and now’s your chance to try it for less than $20. This workout tank comes with a built-in shelf bra and comes in over 20 colors.
Original price: $75
If you love the Tushy Bidet (which is also on sale for 31 percent off), you’ll love the TUSHY Ottoman, which is designed to promote an ideal squatting position for bowl health. The squatting potty stool comes in two different heights and features a sleek design that doesn’t compromise your bathroom decor, either.
Original price: $18
As the outside temps begin to get cooler, we tend to swap our iced lattes for hot coffee. This 12-ounce insulated travel mug is perfect for keeping your fresh cup of java warm all morning.
Original price: $50
Right now, you can save $10 on a mini Levoit air purifier when you shop the brand’s Amazon Prime Day sale. Designed to keep allergens at bay, this small tabletop air purifier is the perfect addition to your home office or bedroom.
Original price: $51
Jennifer Aniston swears by Vital Proteins for its health benefits. If you want to try it for yourself, you can purchase the large 20-ounce size for almost $20 off this week.
Original price: $35
Vitamin C is heralded by dermatologists for brightening dull skin and evening out skin tone, and Laneige’s Radian-C Cream does just that. This hypoallergenic moisturizer is on sale for $10 off today and tomorrow.
Original price: $15
This desktop phone holder from Nulaxy steadies and props up your smartphone without the complicated setup required from tripods. For just $7, this phone holder is a budget-friendly way to upgrade your WFH space.
Original price: $30
Gut-healthy Poppi sparkling soda has made waves online recently, and if you’ve been wanting to try it for yourself, now’s your chance to save $10.
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