As the Head of Content, Amy leads Well+Good programming, spearheads editorial strategies across channels and platforms, and drives the growth and expansion of the brand.
Previously, Amy was with The Messenger, where she served as Vertical Lead, Health & Wellness. At The Messenger, she developed and launched the health and wellness vertical from the ground up, including defining the editorial vision and strategy, creating editorial standards and style. Prior to The Messenger, Amy was Digital Director at SELF, where she developed content strategies, led the execution of brand projects including large cross-platform digital experiences, pursued new partnership opportunities, and oversaw a team of writers and editors. During her tenure at SELF, the brand earned several ASME Award nominations and one win. Additionally, while at SELF, Amy helped launch a capsule apparel collection with Beyond Yoga, a line of sexual wellness products, hosted numerous live and virtual events, and grew annual franchise revenue.
A native Floridian, Amy has called New York City home for over 15 years. Her work has been published in the Washington Post, New York Daily News, New York Post, Greatist, HuffPost, Glamour, Allure, and more. She is a certified personal trainer and loves to run. Amy lives with her partner, two kids, and dog.
