Unilever is launching a more natural beauty brand

The mega-company is launching its first brand in over a decade: ApotheCare Essentials, which will be available in CVS stores this month.

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Graphic: Emily McCarthy for Well+Good

Wait—How Often Do I Really Need to Be Cleaning My Hairbrush?

Discover how often to clean your hairbrush to make sure you avoid germs and damage to your hair and scalp, according to experts.

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Photo credit: Stocksy / María Soledad Kubat

From Cherry Red to Mocha Mousse: These Hair Colors Will Be Everywhere in 2025

Hair stylists predict the top trending hair colors of 2025, including black cherry red, mocha mousse, and a jet black.

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Photo Credit: Getty Images / Dimitrios Kambouris / Arnold Jerocki