Unilever is launching a more natural beauty brand

The mega-company is launching its first brand in over a decade: ApotheCare Essentials, which will be available in CVS stores this month.

alt
Graphic: Emily McCarthy for Well+Good

Newsflash: You Can Wash Your Hair Every Day, According to This Haircare Brand Founder

Young women wearing swimwear, showering together at outdoor shower while talking about how often should you wash your hair
Photo: Stocksy/Brat Co