Target is the obvious destination when you need a 24-pack of toilet paper or are eyeing a buzzy designer (or boutique fitness) collab.
But the next time you stop by the retailer, make a detour to the beauty aisle—and be prepared for a surprise. Because Target has been brushing up its all-natural bona fides, stocking up on clean, affordable faves from Shea Moisture, Burt’s Bees, Yes To, and more.
Not only that, but in about 400 stores nationwide you’ll find a beauty concierge (that would be a brand-agnostic, beauty-fluent employee) to help you sort through the body lotions, cleansers, and lip balms. Think of it as a session with your therapist, if she wore way better makeup and could parse ingredient lists.
Target is just one in a string of mega-chains getting hip to the wellness world—and if, like many others, you’re looking for non-toxic beauty options, this just might hit the, well, bullseye.
Read on for the 6 best natural beauty products you can get at Target right now.
1. The best shampoo
Acure Lemongrass + Argan Stem Cell Clarifying Shampoo, $3.49
2. The best facial cleanser
Shea Moisture Peace Rose Oil Complex Sensitive Skin Facial Cleansing Oil, $11
3. The best face mask
Yes To Tomatoes Detoxifying Charcoal Paper Mask, $2.25
4. The best body lotion
Weleda Skin Food, $12.49
5. The best mascara
W3ll People Expressionist Mascara, $12.50
6. Best lip balm
Burt’s Bees Rose Tinted Lip Balm, $4.79
Originally posted August 1, 2016. Updated August 8, 2018.
Free People is also getting into natural beauty—get the scoop here. And for non-toxic beauty routine inspo, check out Gwyneth Paltrow’s simple regimen.
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