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The Best Innovation in Sun Protection of 2023
Protecting your skin from the sun used to mean slathering on a thick, white paste and hoping for the best. Things have changed, to say the least. Now, formulations have improved, and there are entirely new ways to defend against UV damage.
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Below, we've rounded up some of the techiest and most exciting new sun-protection products, all of which are paving the way for even more innovation to come. Whether you're looking for a mess-free way to stay protected, a product to remind you when it's time to re-apply, or the best darn UPF hat around, we've got you covered. Literally.
Shop award-winning SPF innovation

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