The Best Innovation in Sun Protection of 2023

Protecting your skin from the sun used to mean slathering on a thick, white paste and hoping for the best. Things have changed, to say the least. Now, formulations have improved, and there are entirely new ways to defend against UV damage.

Below, we've rounded up some of the techiest and most exciting new sun-protection products, all of which are paving the way for even more innovation to come. Whether you're looking for a mess-free way to stay protected, a product to remind you when it's time to re-apply, or the best darn UPF hat around, we've got you covered. Literally.

Shop award-winning SPF innovation