This Ultra-Hydrating Moisturizer Launched Last Week, and It’s Already a Sephora Bestseller

Hyaluronic acid is one of winter’s buzziest ingredients. Known for its ability to hold 1,000 times its weight in water, derms love it for its ability to make skin look bouncy, plump, and—most importantly—hydrated. While there are plenty of hyaluronic acid products on the market that can help you get your daily fix of the ingredient, the most popular of the season is proving to be Glow Recipe’s new Plum Plump Hyaluronic Acid Moisturizer ($39).

The moisturizer launched last week, and has quickly become one of Sephora’s bestsellers, earning itself more than 390 five-star reviews and 10,000 “loves” on the retailer’s website.  “I go through product after product looking for the one to give my skin a beautiful glow—thanks to Glow Recipe, I have found it. I love how this cream pampers my skin as it glides on and absorbs quickly,” writes one reviewer. Another fan says that it “sinks into the skin well” and leaves her skin feeling “super hydrated and dewy” both immediately after application and for the rest of the day.

So what makes it so great? Most notably, the product has a combination of five different weights of hyaluronic acid. Ranging from ultra-low to ultra-high, the different-sized molecules are able to penetrate your skin at different levels, hydrating it from way down deep beneath the surface. It pairs the ingredient with polyglutemic acid, another hydrating acid that also works to boost HA’s efficacy to ensure it’s working at max capacity.

It’s also made with antioxidant-rich plum, which brightens skin and protects your complexion from environmental aggressors; and willowherb, which helps to balance and support your skin’s microbiome. In a clinical study of 33 subjects, after three days 100 percent of participants agreed that the moisturizer left their skin feeling hydrated all day, and 93 percent reported that the overall appearance of their skin has improved.

Meant to be used on all skin types, the cream’s gentle jelly texture ensures that it won’t cause irritation on sensitive skin or leave oily skin feeling greasy, and it also delivers enough hydration to keep dry skin happy all winter long. What’s more, the formula is vegan and cruelty-free and comes with refillable packaging to help you eliminate waste from your beauty routine.

This product is the real deal for transforming your dry skin this season, so run—don’t walk—to try it out for yourself.

For more intel on the derm-approved hydrating ingredients your skin needs this winter, check out the video below. 

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