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2006 was the year my makeup routine changed forever. Chanel launched Inimitable Intense, their powerhouse multidimensional mascara, and it’s been in my repertoire ever since—my true ride or die, everyday, mascara that I keep coming back to over and over. This is definitely one thing from the aughts that I never let go of (just like my now ‘vintage’ Juicy Couture).
And it’s not just that I like the formula, or that I have an emotional attachment to a cosmetic (both are true, though). I get more compliments and “Are those your real lashes??” questions than anyone I know. I’ve been asked about my eyelashes more than I’ve been asked about my wellbeing. Seriously. This is not a flex, rather an homage to how incredible this stuff really is. See below for proof.

The formula: buildable, lengthening, volumizing. The brush: thin, defining, firm, with a pointed tip for further separating abilities. The results: separated, long, curled, sky-high lashes that mimic extensions… without feeling overly done-up. In other words, perfect for everyday, but buildable for added glam.
TIP
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Chanel Inimitable Intense Mascara — $32.00
With a defined brush and flake-free formula, you’re able to have more control over your application process. No clumping, no spider lashes, just naturally super long lashes. I’ve taken naps in this stuff, gone swimming, and while it’s not waterproof, it’s strong (but still comes off nicely when you’re ready to wash your face). You’re really going to get all-day wear out of this, without any worries of fallout in your under eye area.
Again: I get a comment on my lashes at least once a day when I wear this stuff… and I’ve been wearing it for over a decade and a half. But don’t just take my word for it… One reviewer at Chanel shares my sentiments, in so many words: “BEST MASCARA EVER!! Lengthens, doesn’t clump, and stays put!! Love it!!!!” I couldn’t agree more.
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