How being crazy vulnerable helped IT Cosmetics founder catapult her business

Jamie Kern Lima, the founder of the skin solution-oriented brand shares how she started her company, dedicated to delivering fixes to real women's skin woes.

alt
Photo: Jamie Kern Lima

Upgrade Your Winter Skincare Routine With These 6 Expert-Approved Products

Well+Good consulted experts to share products that will upgrade winter skincare routine. Goodbye, winter scaliness, and hello, hydrated skin.

alt
Photo: W+G Creative. Source: Omnilux and Skin Clique.

We Built Your *Best* Skincare Routine—Now You Pick Your Effort Level

Learn how to simplify and maximize your skincare routine for healthier skin in 2025 with tips from a dermatologist and products to try.

alt
Photo credit: W+G Creative