Beauty
Makeup
Everything You Need to Know About Blush Tattoos, the Latest Trend in Permanent Makeup
Learn what you need to know about the cheek blush tattoo trend, including how it works, how to get the best results, and who it's best for.
Brown Eyeliner is Having a Moment—Here Are The Best 12 to Try
Learn our picks for the best brown eyeliners, from liquid to classic pencils. Plus, what to look for when picking a brown liner for your skin tone.
18 Stocking Stuffers Perfect for the Beauty Lover in Your Life
Shop the best beauty gifts this holiday season. From travel-sized skincare to mini makeup palettes, find stocking stuffers for beauty lovers.
This Bobbi Brown Cream Eyeshadow and Mascara Duo Is the Last Eye Makeup Set You’ll Ever Need
Easy present idea alert: Find out why one of W+G employee *loves* this Bobbi Brown gift set for an easy, stunning eye makeup look.
The 28 Best New Beauty Launches of November, According to Our Editors
Learn about the best new hair, makeup, fragrance, and skin-care beauty products launching in November, according to our editors.
It’s Official: Black Cherry Is *the* Biggest Trend of Winter 2024
Black cherry is taking over our beauty bags and closets. Inside, find our top product picks for rocking the trend from lipstick to purses.
It’s Time: Here’s How Often You Should Wash Your Makeup Brushes, According to Experts
Learn how often to wash your makeup brushes to prevent bacteria buildup and breakouts. Plus, what to use for best results.
Everything to Know About Eyebrow Tinting, According to Experts
Eyebrow tinting is the process of using semi-permanent dye to create fuller-looking brows. Inside, find everything to know about the service.
How Applying Makeup Can Serve as a Built-In Form of Daily Meditation
Using makeup as Meditation is an easy way to insert mindfulness into your day. Here's how beauty pros want you to do it.
A Salon Mishap Left My Brows Uneven, So I Tapped NYC’s Top Brow Expert for Tips on How to Fix Them
Rihanna-beloved brow specialist Sania Vucetaj explains how to fix uneven eyebrows with a few easy-to-follow at-home tips and tricks.
I Traded Microblading for Powder Brows To Make My Over-Plucked Arches Look Fuller, and I’ll Never Go Back
I tried powder brows (otherwise known as "microshading") in lieu of micrbolading and expensive serums, and my brows have never looked better.
It’s Been 5 Years Since Rihanna Launched Fenty’s 40-Shade Foundation Range, and It’s Changed Beauty for the Better
When those 40 shades of the Fenty Beauty Pro Filt’r foundation hit shelves in September 2017, the impact was undeniable.
‘I’m a 72-Year-Old Makeup Artist, and These Are the Tricks I Use To Look More Awake’
Legendary makeup artist Sandy Linter shares her simple makeup tricks to look more awake, even if you have just minutes to get ready.
This $27 Mascara Has the Perfect Wand To Define, Thicken, and Lengthen Short and Thin Lashes
If you want to give short or thin lashes some volume and definition, this Benefit mascara is what your beauty cabinet needs, stat.
This No-Tug, Creaseproof Eyeshadow Stick Stays Put All Day Long
Whether you want barely-there eyeshadow, or a deep smokey look, this easy-to-easy eyeshadow stick from It Cosmetics will get you there.
This Tinted Lip Butter Convinced Me To Put Down My Signature Cherry Matte Lipstick, Something I Thought I’d Never Do
Pili Ani's new tinted lip butter is so nourishing, I can't stop wearing it. As someone who lives in cherry red mattes, that says a lot.
Common Beauty Habits That Could Inadvertently Be Harming Your Skin
A board-certified dermatologist shares how our everyday beauty routine affects our skin, the complex organ on our body.
This Easy ‘Nude Glow’ Foundation Gives You Foolproof Application—And It’s Selling Out Fast
If you want to spend as little time as possible on your makeup, It Cosmetics CC+ Nude Glow Foundation will be your new go-to.
Watch Our Beauty Editor Get a ‘Made To Fade’ Tattoo That Only Lasts a Year
Beauty editor Zoe Weiner took a trip to Brooklyn's Ephemeral studio to get a made to fade tattoo that only lasts a year. Here's how it went.
This Primer Color-Corrects, Brightens, and Blurs My Pores—And 60K Sephora Shoppers Can’t Get Enough of It
This Stila One-Step Color-Correcting primer is a miracle-worker for my skin (I have rosacea). Here's why I love it so much.
3 Things a Celebrity Eyebrow Artist Would Never, Ever Do To Their Brows
Celebrity brow artist Joey Healy shares three eyebrow tips for keeping your brows natural, bushy, and beautiful.
I Have Fine, Straight Lashes, but This Lash Primer and Mascara Combo Is a Game-Changer
For someone who needs help in the lash department, my favorite lash product combo is PUR lash primer and mascara.
This Lip Gloss Not Only Hydrates, but Gives Me Fuller Lips in Under 60 Seconds
When it comes to plumper lips, this Fenty Beauty lip gloss gives you shine, hydration and fuller-looking lips stat.
I Use This $23 Brow Wax To Fake Fuller, Laminated-Looking Eyebrows—And the Compliments Are Non-Stop
If you can't get your browns laminated, this Anastasia Beverly Hills Brow Freeze Styling Wax may be the next best thing.
This Tinted Moisturizer Is My Go-To Solution for Even, Dewy Skin on No-Makeup Makeup Days
With ingredients like hyaluronic acid and licorice root to help brighten and hydrate your skin, the Saie Slip Tint is fan-favorite.
4 of Our Editors Tested Kosas’ Viral Foundation To See If It Lives Up to the Hype—Here Are Their Honest Thoughts
Kosas is a makeup brand that allows you to look like yourself, just a teensy bit better. Learn about the Kosas Revealer Foundation.
I Tried Gwen Stefani’s High Performance Red Lipstick, and I’m Now Convinced I Don’t Need To Wear Anything Else
Spoiler: I love Gwen Stefani's red lipstick from her new makeup line, GVXE. These are the rest of my honest thoughts.
Why Nonbinary Beauty Is the Cornerstone of TooD Beauty’s Operations
Tood Beauty is nonbinary from the top down. Here, learn why the beauty brand's founder says that's important for wellness.
People Can’t Stop Asking Me if My Lashes Are Real Whenever I Wear This Mascara
This mascara gives me lashes that people think are falsies. There's a reason why Chanel Inimitable Intense mascara is my go-to.
Finally: A Lipstick That’s Pigmented Enough, You Only Need One Swipe for the Most Gorgeous Pop of Red
Found: The perfect red lipstick will slightly orange undertones. Here's why it's my new favorite lipstick.
I’m Giving Up My Beloved Full Coverage Foundation for This Skin Tint
As someone who's used matte foundation (exclusively!) for years, it surprised me by how much I loved this skin tint.
This 2-In-1 Setting Spray Always Keeps My Skin Hydrated and Winged Liner Fresh Hours Later
If you want your makeup to last for hours and your skin to get a hydration boost, the Milk Hydro Grip Set and Refresh Spray is a safe bet.
Found: A $10 Dior Lip Oil Dupe That Hydrates and Softens Lips While You Wear It
Poppa Gloss has it all—it's never sticky, ultra-hydrating, and ridiculously long-lasting. Oh, and it's just $10.
This Plumping Gloss Will Help You Fake the Appearance of Fuller Lips in 10 Seconds Flat
Too Faced Lip Injection Extreme Lip Plumper helps you to fake the appearance of fuller lips in 10 seconds flat—no injections required.
This Barely-There Foundation Is Infused With Derms’ Favorite Hydrating Ingredient
If you're in need of a barely-there foundation to make even the driest skin look dewy, look no further than YSL Ny Skin Tint Foundation.
The Viral Rare Beauty Mascara Enhances Your Lashes Even After You Take It Off
I tested our the beloved Rare Beauty mascara to see if it was worth the hype, and my lashes have truly never looked better.
A Bottle of the $6 Nail Polish Meghan Markle and Kate Middleton Love Sells Every Minute
Essie Ballet Slippers has become the go-to polish for Meghan Markle and Kate Middleton, so it's no wonder a bottle sells every minute.
7 Chinese-Owned Beauty Brands You Should Shop for Lunar New Year—And Beyond
Celebrate Lunar New Year (and everyday, for that matter) with these Chinese-owned beauty brands like Purlisse, Yang Face, and more.
This ‘Perfecting Complexion’ Stick Lets You Apply Foundation *and* Concealer in a Single 10-Second Step
It's not a foundation. It's not a concealer. It's a "perfecting" stick from Merit, and I'm buying 10 more. You'll feel the same way.
‘I’m an Esthetician, and Here’s Everything You Need to Know About Lip Blushing’
We asked an expert to answer our most pressing questions about what lip blushing is. Here's what to know and how to get the procedure.
The Internet Made Me Buy the World’s First Color-Changing Blush Oil, and I Can’t Stop Wearing It
Youthforia's green, color-changing blush oil is a major gamechanger. Here's why you'll want to try it for yourself.
This Lash-Serum-Meets-Mascara Will Amp Up Your Lashes and Help Promote Grow
If you want to lengthen your lashes in the long and short term, opt for BareMinerals Lash-Lengthening Mascara.
These Are the Best Lipsticks That Are Winter Wind *and* Mask-Ready
Looking for lipsticks that hold up in the winter, give you bold lip without dehydrating, and don't transfer onto your mask? Here you go.
The Best Brow Gels That Won’t Budge, No Matter How Freezing or Windy It Is
Thanks to snow, freezing temps, and rain, it can be hard finding a brow gel that'll actually stay put. Here are some options.
If the Winter Wind Makes You Tear Up, You’ll Need To Get Your Hands on These No-Budge Eyeliners
These are the best eyeliners that'll stay put, even if you're up against winter wind, sleet, and eye-watering.
