Target is now stocking a $12 shampoo that we’d pay well over double for, TBH

Meet Odele hair care, a new drugstore hair essentials brand that gives you good-for-your-hair ingredients in gender neutral, $12 products.

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Photo: Odele

Newsflash: You Can Wash Your Hair Every Day, According to This Haircare Brand Founder

Young women wearing swimwear, showering together at outdoor shower while talking about how often should you wash your hair
Photo: Stocksy/Brat Co