I Have Fine, Straight Lashes, but This Lash Primer and Mascara Combo Is a Game-Changer

My life was very different when I lived in New York City. I woke up every day at 6 a.m. in order to get ready, grab coffee on the way to the train (where I’d squeeze onto a seat and read a book amongst the hustle and bustle of hundreds of people hopping on and off), and make it into work by 8 a.m. (ish). Now, it’s a miracle if I’m up before 8 a.m. and I very rarely see other people before noon. And back then, getting lash extensions and fills every few weeks was like clockwork—even though it regularly irritated my eyes and made my anxiety spike during the process. Now, I swear by two incredible (and much more affordable!) lash products to achieve similar voluminous results. Bonus: This workaround gives me many, many hours back (which I spend sleeping in, obvs).

Always one for sharing the wealth, allow me to introduce you to PÜR Cosmetics Fully Charged Lash Primer ($20) and Fully Charged Mascara ($22). As a huge fan of the brand’s 4-in-1 Sculpting Concealer ($22) and Skin Perfecting Powder Balancing Act Shine Control Powder ($26), when I caught wind of the new lash products, I knew I had to give them a try. After all, as someone with fine, straight lashes, my flutter needs all the help it can get. And more often than not, mascaras fail to deliver results that rival my once-beloved falsies. But that all changed with my first few swipes of this killer combo.

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PUR The Complexion Authority Fully Charged Lash Primer — $20.00

Apply this to your lashes first, giving the formula at least 30 seconds to dry before applying the mascara. This double layer gives your lashes the oomph they need for more volume and length that rivals falsies.

PUR The Complexion Authority Fully Charged Mascara — $22.00

All you need is a swipe to get rich pigment, along with volume and length. And no clumps!

While the idea of applying two lash products for one jaw-dropping end look might feel too reminiscent of the early ’00s, I assure you, the results are well worth the old-school approach. Where so many mascaras leave my lashes looking clumped and spidery, and very rarely curled, this two-step combo shapes, separates, and exaggerates my flutter in a way that’s earned me more compliments than I can count in the past few weeks. Truly, to be able to rock falsie-level lashes without a single drop of glue or magnetic eyeliner is unreal—and it’s something I’d recommend for anyone who loves a bold lash look.

It’s not just about appearances, though. PÜR is renowned for putting extra TLC into their formulas to ensure that they not only deliver gorgeous surface-level results but work to enhance the health of your skin and, in this case, lashes. The Fully Charged Mascara and Primer are both formulated with carnauba wax to condition, curl, separate, and lift lashes. Additionally, both formulas features vitamin B5 (aka panthenol), which is known for its hydrating and nourishing benefits, which, according to PÜR, helps keep lashes looking healthy and intact—and can even boost lash growth over time. What’s more, the Fully Charged Mascara is infused with biotin, which can also lend to longer, stronger, fuller lashes over time.

Suffice to say, if you’re looking for an alternative to falsies or extensions, or you simply appreciate beauty products that go beyond appearance, this PÜR combo is purely a godsend.

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