Tilt Beauty Is Redefining Accessibility in the Makeup Aisle—and It’s About Time

The beauty industry has made significant strides in inclusivity over the past decade. Many makeup products, like foundations and concealers, have expanded to include a wider range of shades, ensuring everyone can find a match. Gender-neutral cosmetics and skincare lines have become the norm rather than the exception. Other brands are embracing imperfections—acne, laugh lines, body hair—rather than trying to correct them.

But when it comes to accessibility, there's still work to do. Products and packaging are designed for the able-bodied who can twist, dab, draw, and swipe on makeup easily, on their own, and without pain. Aerin Glazer, the founder of the new accessible brand Tilt Beauty, is here to change that.

Diagnosed with psoriatic arthritis as a teenager, 22-year-old Glazer experienced firsthand how frustrating it was to navigate the beauty industry with chronic pain and sensitive skin. "With my psoriasis, I found most makeup products were very irritating and would make my skin irritated. And with arthritis, I would end up in pain after trying to grip and hold onto the rigid plastic and small packaging of beauty products,” she says. “I found it hard to believe that there weren’t easy-to-find solutions in the beauty industry.”

Frustrated with her lack of options, Glazer set out to launch Tilt Beauty. After five years of tedious business planning, research, and development, Tilt Beauty hit virtual shelves as the first beauty brand awarded The National Arthritis Foundation’s Ease of Use certification. Designed for folks with disabilities, Tilt Beauty has set out to redefine accessible beauty with a line of beauty products that are ergonomic, refillable, and most importantly, pain-free to use. “I knew there were so many people experiencing the same challenges I was facing,” says Glazer. “I wanted to create a brand that makes beauty accessible to everybody, regardless of their abilities—and something that brings fun and innovation to beauty.”

Tilt Beauty’s first flagship products include a lengthening mascara, Lashscape ($28), and two moisturizing lip treatments: the clear Grip Stick ($26) and the Tinted Grip Stick ($26) (also a 2025 Well+Good beauty award winner), which delivers a subtle pop of color on top of a burst of hydration. All three cosmetics come in soft, curvy tubes that are gentle on joints and and easy to apply thanks to thoughtful touches, like a magnetic closure that instantly snaps on (to avoid twisting or spilling) and a shortened wand (for simpler swiping). Even the cardboard packaging each product comes in is user-friendly. Rather than using tedious flaps and folds, the boxes come feature a perforated pull-tab that tears the box wide open. Braille on the cartons and the Braille Institute’s Atkinson Hyper-Legible Font on the packaging and website accommodate for the visually impaired or blind.

“We spent a lot of time ensuring that each step of the customer’s journey meets our accessibility standards,” says Glazer. “Our product packaging features ergonomic designs that are easy to grip and control.” Oh, and it’s all sustainable thanks to the refillable packaging, so it’s equally conscious of humans as it is the environment.

This same meticulous thoughtfulness extends to Tilt Beauty’s formulas. All of its products are designed to ensure the makeup “looks good and feels good,” according to Glazer. This means everything is dermatologist-tested, packed with skin-loving ingredients, and gentle enough for sensitive skin conditions, like psoriasis and eczema (the products also boast the National Psoriasis Foundation Seal of Recognition). The Grip Stick Hydrating Lip Treatment, for example, is infused with hydrating oils and has a texture that melts into the lips without tugging. The Lashscape Mascara delivers rich pigment and buildable volume (minus the hand strain that comes with twisting and gripping traditional wands).

But make no mistake—this isn’t some cold, clinical makeup line. Tilt Beauty’s aesthetic is playful, modern, and, most importantly, covetable. That hyper-legible font is cool—it’s reminiscent of the bubble font us 90s kids doodled on our notebooks in middle school. The bright, yellow mascara tube instantly makes me happy every time I use it (and never gets lost in my bag, TBH). It’s the kind of brand you’d proudly display on your vanity, not something tucked away in a drawer like a medical device. “It was important that the brand didn’t just serve functional needs, but it had to be a joyful and fun experience for anyone using it,” says Glazer. “My goal with Tilt Beauty is to ensure that everyone can find products that work for them and make them feel included and empowered.”

It’s all part of Glazer’s mission to change the way the beauty industry thinks about accessibility. Because let’s be real—when was the last time a mainstream beauty brand considered how easy it is to open a lipstick with arthritic hands? And Tilt Beauty is just getting started. A new launch is coming this summer (Glazer has been wearing it religiously, which feels like a good sign), and more adaptive accessories are in the works. “We have so much planned for the future,” she teases—and honestly? We can't wait.