Collagen-laced smoothies have been all the rage on Instagram, but we’re calling it now: Adding the beauty-boosting ingredient straight to your skin-care routine is about to be the next big thing.

Algenist is paving the way for the trend with the first ever plant-based, vegan collagen serum: GENIUS Liquid Collagen™. And this stuff is legit.

With 13,000 beads of signature Microalgae Oil (for a concentrated dose of glow-inducing omegas and vitamin E) in every bottle (plus all the youth-boosting benefits of collagen), people are hooked on the results: 91 percent of users told Algenist their skin felt more resilient within 10 days.

Start making room in your medicine cabinet—this is a trend your skin will thank you for. Give your complexion a boost and get yours today.

In partnership with Algenist

Photo: Algenist