Amazon Prime Day is back, but it's certainly not the only place to get good deals right now. This year major retailers and independent brands are squaring up with the e-commerce titan by offering the best non-Amazon Prime Day deals of their own. (And giving Well+Good readers exclusive discounts too good to miss, too.)
The list of other places to score savings goes on and on. So even if you're not an Amazon Prime member—or you just won't settle for anything less than the very best deals—there are plenty of serious non-Amazon Prime Day alternative sales to explore.
The best non-Amazon Prime Day deals
1. Target 'Deal Days': July 11-13
Target's competitive deals start a day before Amazon Prime Day, promising three, all-out days of saving, no membership needed. It's going to be as glorious as last year's event, which offered shoppers serious markdowns on everything from televisions to toothpaste. As of now, the discounts are rolling deep, with up to 50 percent off select tech, up to 40 percent off kitchen appliances, up to 30 percent off home products. Plus, if you spend $50 on food and beverages, Target will send you a $10 gift card, complete with Same Day Services. Kaching kaching.
What we want: New headphones, which are up to 50 percent off, like the Apple Airpods Pro ($175) or the noise-cancelling Beats Studio3 ($174).
2. Bed Bath & Beyond 'Beyond Big Sale': July 8-14
Get ready for six full days of major savings on just about everything at Bed Bath & Beyond's Beyond Big Sale, which kicks off nearly a week before Amazon Prime Day starts. From July 8-14, shoppers can snag deals up to 50 percent off on sale and clearance items, including outdoor furniture, home accessories, kitchen wares, electronics, and more.
What we want: Patio furniture. Create the outdoor oasis of your dreams with discounted outdoor dining sets, seating, kitchenwares, and more. We've got our eyes on Studio 3B Mari 4-Piece Outdoor Chat Set ($360), which is nearly half off, and this W Home Galvanized Steel Bar Cart ($132) that's 40 percent off.
3. Walmart: July 10-14
Walmart is facing Amazon head on with thousands of just-released sales and rollbacks through July 14. Last year's event gave us deals galore—this year is proving it won't be any different.
What we want: The fan-favorite Traeger grill, which is a Pit Master's BFF. They're on sale at Walmart right now, including the Bronze Pro 22 Pellet Grill and Smoker ($500) and the bigger Bronze Pro 34 Pellet Grill and Smoker ($600), which are both $150 off.
4. Best Buy 'Black Friday in July': July 8-15
Surprise—Best Buy just launched its "Black Friday in July" deal through Wednesday. The brand is going to be price matching Amazon's prices throughout the whole week and throwing in some 2-hour only deals where you can score some serious savings on major products (Televisions! Air fryers! Laptops!) for an allotted window of time.
What we want: Kitchen appliance. Gadget like toasters, coffee makers, and more all up to 50 percent off. But the crown jewel is the KitchenAid Standmixer ($280), which is $170 off the normal price.
5. Chewy 'Deals For All The Feels': July 12-13
Don't forget Fido—Chewy is throwing a "Deals for All the Feels" event over the 12-13 that's perfect for pet parents. Deals vary by product type, but standout sales include up to 30 percent off pet tech, up to 40 percent off select DNA kits, and up to 25 percent off select pharmacy items.
What we want: A pet camera that allows us to check in with our furry friends, like the Eufy D605 Dog Camera ($175), which is 30 percent off for the event.
6. Avène: July 8-15
French skin-care brand Avène is adored by celebrities, dermatologists, and W+G editors alike for its efficacious, minimalist beauty products you can find at your local drugstore. From July 8-15, you can stock up on "French girl" skin care with products your face and body will just soak up. And, no, it's not just the brand's iconic $6 Thermal Spring Water (although that's on sale, too)—face creams, toners, body lotions, and more all are all 20 percent off and ship for free. Use the code HOWL20 at checkout to redeem your discount.
What we want: Avène Retrinal 0.1 Intensive Cream ($59), which a dermatologist previously told us is stronger than retinol, but gentle enough for dry, sensitive skin. Yes, please.
7. Three Ships: July 8-15
Three Ships is also getting in on the Prime Day action, discounting its line of derm-approved beauty products at 20 percent off. All of its products are luxe, affordable, and totally natural, made using only vegan, natural ingredients backed by science. Best part is, they look adorable on your bathroom counter, and work just as well, too. Use the code HOWL20 at checkout to score big on skincare.
What we want: Anything that'll get our skin through the sweltering summer heat, like the Dew Drop Mushroom Hyaluronic Acid + Vitamin C Serum ($28) that hydrates and brightens, or the Awake Rose Hydrosol Toner ($14) for a burst of floral freshness on the go.
8. Klorane: July 8-15
Treat your tresses to some TLC during Klorane's sale, happening July 8-15. Everything is 20 percent off and ships for free when you use the code HOWL20, including its fan-favorite Strengthening Shampoo with Quinine and Edelweiss ($18), which shoppers have raved about for its hair-thickening super powers. *Adds to cart*
What we want: A dry shampoo that won't leave our hair feeling chalky (or sticky, or matted down.) Klorane dry shampoos are all plant-based and powerful, giving you a fresh, clean feeling your normal dry shampoo doesn't. Our picks? The award-winning Dry Shampoo with Oat Milk ($16) or the Volumizing Dry Shampoo with Flax ($16).
9. Coco & Eve: July 8-15
Coco & Eve is another goldmine for coveted beauty products all inspired by the magic of Bali. Its line of vacation-inspired hair, skin, and beauty goodies are all made with efficacious Balinese ingredients you'll never question putting on your body, like mangoes, papaya, and guava. Save 20 percent on your Coco & Eve purchase when you shop July 8-15 and use the code HOWL20.
What we want: A tropical getaway in a bottle, like the sun-drenched Glow Figure Bounce Body Mask ($16) that's scented like dragonfruit and sweet lychee, or the creamy coconut Like A Virgin Hair Masque ($32).
10. Sunday Citizen: July 12-13
Rainy summer nights call for snuggle-time essentials, which Sunday Citizen has on lock. The DTC homewares brand is a one-stop-shop for all-things cozy, including blankets, throw pillows, robes, and more. For two days, get your hands on some dreamy goodness for up to 50 percent off end of season sale items, no code necessary.
What we want: The wildly snuggly Savannah Throw ($136) that adds a pop of color and jungle flair to any room.
11. Molecule: July 12-13
Speaking of sleep essentials, Molecule's line of cooling mattresses, pillow toppers, shams, and bedding buys are discounted for two days, too. From July 12-13, all comforters, duvets, and shams are 50 percent off, while sheet sets and pillows are 40 percent off. The crown jewel of the sale, however, has to be the mattresses, which are bound to give you a dreamy night's sleep.
What we want: One of the mattresses. Specifically, the Molecule Hybrid ($1,138), which are all 33 percent off, and the cooling Molecule 2 Airtec ($1,006), which are all 20 percent off. Prices vary depending on the size.
12. Outerknown Semi-Annual Sale: July 13-24
Pencil this in on your loaded calendar of sales to shop—Outerknown's Semi-Annual Sale should not be missed. The eco-friendly clothing line founded by surf legend, Kelly Slater, is offering 40-60 percent off on some seriously cool styles. Whether you're still restocking your summer wardrobe or are already gearing up for the cooler months, the brand has something worth adding to your cart.
What we want: Some of the brand's best-selling pieces, like the classic Blanket Shirt ($148) (a must for breezy nights) and the Sea Suit Shortall ($88), the cooler, warm-weather version of the editor-approved Sea Suit.
13. Saks Fifth Avenue Sale: July 12-14
For two days, Saks Fifth Avenue is offering an additional 20 percent off sale and clearance items across the site. So, if you've been looking to indulge in some luxury beauty products, chic accessories, or classic fashion styles, the time is now.
What we want: Designer cosmetics. Try a bright Guerlain Lipstick ($42) on that summer pout or let your skin sleep like a baby in Dr. Sebagh Retinol Night Repair ($56).
14. Otherland 'Summer Sale': July 12-17
Burn through all your summer candles already? Otherland has got you covered. The whimsical candle brand will be throwing its first Summer Sale from July 12-17, online and at its new flagship store in Soho. The core collection and spring and summer seasonal scents will be up to 35 percent off, as well as exclusive merchandise and mini candles in-store only.
What we want: To turn our home into a classy beach club. Light up the salty Freshwater Pearl ($23) or the sweet, juicy Melonspell ($23).
15. P.F. Candle Co. 'Annual Summer Sale': July 14-18
Or, if you can hold out for two days, the P.F. Candle Co. Annual Summer Sale starts July 14. We know a deal when we smell one—for four days, home fragrances are up to 40 percent off, online and in the brand's two California-based stores.
What we want: A candle that smells like the west coast, which is exactly what the brand's limited-edition Soft Focus collection smells like. All three 7.2 ounce candles in the collection (Citrus Daze, Canyon Hideaway, and Electric Surf) are $19 during the sale.
16. Brooklinen: July 12-13
For two days only, the internet's favorite bedding brand, Brooklinen, is offering 15 percent off site wide (except for Spaces and Last Call items.) Pajamas, comforters, bath essentials, and of course, sheets, are all up for grabs.
What we want: The coveted Luxury Starter Sheet Set ($102). These sateen sheets are worth the hype, and will have you wondering why you ever slept in anything else.
17. Sperry: July 12-24
If you plan on being anywhere on, near, or around the water this summer, the Sperry sale is for you. Through July 24, its entire line of footwear and apparel are 30 percent off. Sneakers, flip flops, and yes, the iconic boat shoes, are all game, so dive in.
What we want: A pair of water shoes we *actually* want to wear, like the plunge-proof Water Striders ($38), which are designed to stay on your feet while you dive in and dry in a flash.
18. Ellis Brooklyn: July 12-19
Luxury fragrance and body care line, Ellis Brooklyn, is throwing a summer saving's event that's scent-sational. The more you buy, the more you save—Spend $50, get $5 off with code JULY50, Spend $100, get $15 off with code JULY100
Spend $200, and get $40 off with code JULY200.
What we want: The Sun Fruit Eau de Parfum ($105), which smells like bergamot, plum leaves, and fresh pear, and is made from ingredients that are good for your body and the planet.
Exclusive Deals for Well+Good readers
Most of these deals are ongoing and available for Well+Good readers long after Prime Day, but why not strike while the iron is hot?
19. Olipop
Soda that's good for you? It couldn't be. Actually, it could, thanks to Olipop, a science-backed soft drinks that are formulated to support your digestive health. Instead artificial sweeteners, it's blended with plant-based fibers, botanicals, and prebiotics that'll leave you refreshed. It tastes like your favorite pop—minus all the stuff you want in moderation (and the sugar crash.) And it's 15 percent off for Well+Good readers with the code WELLANDGOOD15.
What we want: A 12-pack of the limited-edition Banana Cream Soda ($32) that's diabolically good. It's also Minions themed, and we can't help but fall for those little yellow guys.
20. One Ocean Beauty
One Ocean Beauty makes our heart "swell" with its clinically-proven marine-based skin care, pun intended. When you spend $150 and use the code WELLGWP, the brand will throw in a free gift of the brand's best sellers. "Seas" the day.
What we want: If you need help getting to that $150, we suggest splurging on the Ultra Hydrating Algae Oil ($72), which protects skin while giving it a surge of moisture. The Eye Revival Marine Cream ($74) is an excellent choice, too, and makes puffy circles a thing of the past.
21. Boll & Branch
Boll & Branch is a jackpot for aesthetic housewares you'll want to show off, like luxe linens, plush bath towels, and spa-worthy robes. Through July 31st, W+G readers can score 20 percent off their purchase using the code SIGNATURE20.
What we want: To upgrade our plain white sheets with something more zesty, like the Signature Botanical Sheet Set ($190) or the Signature Damask Sheet Set ($190).
22. Force of Nature
Clean up your cleaning routine with Force of Nature's natural disinfecting products, made without any weird, harmful chemicals. The brand is offering readers 30 percent off its essential bundles and cleaning kits with the code WELLGOOD30. It's kid-friendly, pet-safe, and EPA-approved.
What we want: A year's worth of cleaning product, which is exactly what the Year of Capsules Bundle ($45) includes. Plus, an electrolyzer appliance, reusable spray bottle, and power cord.
23. Getaway
Getaway is the travel brand behind those inclusive tiny cabins you can unplug in the middle of nowhere. Give yourself a reason to plan a mid-summer getaway and reconnect with nature in one of the brand's 19 picturesque locations—Score $25 off your booking when you use the code WELLANDGOOD and unwind in the coziest cabin you'll ever find
What we want: A Labor Day vacation. Book three nights and get the fourth one free from September 5-9 for just over $200 when you use our exclusive discount.
24. Four Sigmatic
For all things functional, head on over to Four Sigmatic. From coffee creamers to plant-based proteins, the brand has figured out how to better-ify your favorite foods, infusing them with adaptogens, plant-based proteins, and other healthy ingredients. Now, you can nab 10 percent your order when you use the code WELLGOOD.
What we want: A better way to hydrate. Four Sigmatic just launched a line of delicious Super Powders, and you can try all three for 10 percent off. The Super Powder Starter Pack ($68) includes three powders loaded with goodness, curated to step up your hydration game.
25. Hive Market
Stock your pantries and medicine cabinets with all-things sustainable from Hive Market. Canned goods, chocolate bars, laundry detergent, pet shampoo, tampons—you name it, and Hive Market has it. And now, it's 10 percent off when you use the code WELLANDGOOD10.
What we want: Travel essentials for our next jetset or road trip, like the TSA-friendly Huppy Toothpaste Tabs ($10) and the Raw Elements Ocean Ramsey Sunscreen Stick ($15)
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