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Picking out a shampoo can be an overwhelming task: Which kind is best for your hair type? Is it worth it to splurge? When should you rotate what you’re using? Once you find one that gives you your desired result, it’s totally game-changing. But getting there often takes some trial and error. Plus, there’s evidence that sticking with the same cleanser for too long can actually lead to hair that’s, well, bored.
Michael Bowman, hairstylist at Brooklyn hotspot Rob Peetom Salon, once told Well+Good, “…with weather, water conditions, and where you live, you do need to switch up shampoos every now and then.” With this in mind, he also explains that it’s a good idea to keep a hair and scalp-resetting option close by as well as a go-to that provides either essential moisture or oil-banishing properties, depending on your hair’s needs.
We hit Sephora’s best-reviewed shampoo section to see what people swear by and bring you a list of the best of the best.
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Pureology Strength Cure Shampoo — $31.00
Sephora rating: 4.7 out of 1,976 reviews
Tons of people rave that this gentle, sulfate-free shampoo, formulated with proteins and antioxidants, is key for strengthening and helping to repair damaged or color-treated hair, while also preventing future breakage. Because of its highly concentrated formula, a little goes a long way and you can get up to 75+ shampoos in a single bottle (the larger one). It also preserves color vibrancy and emits a satisfying scent of raspberry, peach, and water flowers.
Bumble and Bumble Sunday Clarifying Shampoo — $13.00
Sephora rating: 4.6 out of 439 reviews
This once-a-week deep clarifying cleanser literally lifts away product residue, excess oil, and built-up pollutants. Think of it as a reset for your hair and scalp, paving the way for the rest of the products in your routine to be as productive as possible. It’s best for healthy, oily, non-color-treated hair.
Ouai Detox Shampoo — $30.00
Sephora rating: 4.6 out of 983 reviews
Another clarifying fave, this shampoo deeply cleanses to remove dirt, oil, and product buildup. It features a luxe ingredient lineup of apple cider vinegar (to help exfoliate and clear away flakes), and keratin (to help soften, smooth, and add shine). Plus, it’s color-safe and smells of Melrose—a rose fragrance with notes of bergamot, lychee, cedarwood, and white musk.
Moroccanoil Blonde Perfecting Purple Shampoo — $12.00
Sephora rating: 4.6 out of 1,782 reviews
Blondes, this purple product is one to add to your rotation. It’s a sulfate-free, tone-correcting shampoo that reduces brassiness in blonde, lightened brunette, and gray hair. The violet pigments go to work to cancel out yellow and orange tones and boost the hair’s sheen, while amping up the depth and dimension of your color and bringing out your highlights. The antioxidant powers of argan oil help repair hair and seal the cuticle.
Shu Uemura Color Lustre Sulfate-Free Shampoo for Color Treated Hair — $49.00
Sephora rating: 4.4 out of 302 reviews
If color’s done a number on your strands, this shampoo should become a mainstay in your shower. The rich, sulfate-free formula prevents fading and keeps your hue looking vibrant over time. Infused with decadent musk rose and antoxidant-rich goji berry, a divine-smelling pair, it balances oil in the scalp, leaves hair feeling clean, and looking radiant.
Living Proof Curl Shampoo — $32.00
Sephora rating: 4.3 out of 637 reviews
For coils, curls, and waves, it’s essential to opt for a low-lather shampoo. This creamy gentle option cleanses and conditions without stripping hair of essential oils and moisture. Powered by a Healthy Curl Complex, it detangles to prevent damage and strengthen, provides definition, and reduces frizz. What will you see as you use it? Visibly healthier curls instantly and over time.
Oribe Gold Lust Repair & Restore Shampoo — $17.00
Sephora rating: 4.2 out of 323 reviews
As glamorous as it sounds, this popular rejuvenating shampoo gently cleanses and repairs dry and damaged hair, contributing to a glossy, healthier appearance. A blend of biotin, plant collagen, caffeine, and niacinamide fortify, while healing oils such as cypress, organ, and maracuja paired with the Oribe Signature Complex balance the scalp, strengthen the cuticle, and moisturize. Bonus points for soaking up the brand’s signature scent with each wash.
Briogeo Scalp Revival Charcoal + Coconut Oil Micro-exfoliating Scalp Scrub Shampoo — $12.00
Sephora rating: 4 out of 2,302 reviews
If a combo of peppermint, coconut oil, tea tree oil, and charcoal evoke everything you want for an at-home spa-day, look no further than this Briogeo scrub. The balancing and soothing exfoliator eliminates impurities and buildup and supports hair’s ability to absorb essential vitamins and minerals. Indulge in the cooling effect it creates as your scalp drinks up its moisture.
Olaplex No. 4 Bond Maintenance Shampoo — $14.00
Sephora rating: 3.9 out of 1,475 reviews
A reparative wonder, Olaplex’s ultra moisturizing shampoo has become a number one for re-linking broken hair bonds. Dealing with damaged hair or split ends? This award-winner is the one for you.
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