If you've been googling "best Snoo sales" all year long, every single day, we have good news. Select Snoo models are on sale, but they won't be for long. Starting November 16, 2023, Snoo Smart Bassinets (normally $1,695) are 35 percent off, making it the best time of year to take the Snoo plunge if you're getting ready to start teaching a brand new human how to sleep.
- Melissa Horger, PhD, Melissa Horger, PhD, is a psychologist and postdoctoral researcher at Temple University.
Ask any expecting mother about the baby gifts they want most, and the Snoo is sure to be at the top of their list. Don't let the whimsical name fool you—the high-tech, smart crib is a must-have for new parents, designed to give them peace of mind (and a break to catch up on their beauty sleep.)
The thing is, these fancy bassinets aren't cheap. The regular price for a Snoo Smart Sleeper is $1,695—a hefty price tag, although most parents agree it's worth every penny. Rather than shelling out some serious cash on the crib, it's better to wait for it to go on sale, which happens to be right now. What's more, Happiest Baby is also running some serious sales on other products, from swaddles to white noise machines to apparel for mom, at up to 60 percent off.
Below, find the best Snoo sales to shop so the mother in your life can finally get some sleep.
The best Snoo sales you don't want to miss
Originally $1695, now* $1,101.75 (35 percent off)
Happiest Baby is the brand behind the Snoo, and it rarely offers the smart crib on sale. Well, now is one of those times—you can score the Snoo Smart Baby Sleeper for nearly $600 off the original price. It comes with free shipping and a 30-day risk-free trial (though we’re pretty sure you and Baby will both love it).
If you happen to miss the sale, Happiest Baby offers an array of ongoing discounts for busy parents through its referral programs and military discount offerings. Or, you can rent a Snoo for just dollars a day, giving you time to check it out at your leisure.
*Sale runs November 16 until supplies last
Currently not on sale—check back for discounts
Pre-loved Snoos are guaranteed to be refreshed and re-conditioned to ensure they look and work like new. This means they come with all new accessories, are inspected for safety and quality, and come protected with a one-year warranty.
Originally $29.95, now* 20 percent – 50 percent off depending on style.
Designed by pediatrician Dr. Harvey Karp, this soft swaddle is easy to put on Baby (raise your hand if you’ve attempted a DIY swaddle with a fussy baby), and helps them sleep, as it calms them down. Made of 100 percent organic cotton, this has arm band bands and a leg flap to keep your little one still while allowing enough flexibility for your growing baby. Plus, the material is breathable, so even if it’s warm at night, Baby shouldn’t overheat.
*Sale runs November 16 until supplies last
Currently not on sale—check back for discounts
Originally $34.95, now 10 percent – 40 percent off.
The Snoo Sack is the necessary compliment to the Snoo bassinet. It’s a swaddle sack that has wings that clip your baby in to prevent rolling onto the back, and so the Snoo can detect your baby’s motion. It also comes in some groovy new tie-dye designs, if that’s your thing.
Originally $59.95, now* 30 percent – 50 percent off.
What’s more soothing than a teddy bear? A teddy bear that’s also a white noise machine. What’s more convenient than a teddy bear white noise machine? One that automatically turns on if it detects your baby is starting to cry. Yep, Happiest Baby’s SNOObear is just as smart as its smart bassinet, and will give your little one the same comforting sounds they get in the bassinet as long as they’ve got their teddy bear BFF with them.
*Sale runs November 16 until supplies last
Originally $69.95, now* 40 percent off
This white noise machine and nightlight also serves as a sleep trainer because it lets you set different sound and light routines in the app that can cue your baby for when it’s time to wind down. It has 12 different soundscapes to choose from plus the nightlight colors move through the rainbow spectrum.
*Sale runs November 16 until supplies last
Originally $89.95, now* 30 percent off
Many parents might opt to have their Snoo right beside their bed. That’s super convenient for keeping an eye on your kiddo, but limits the opportunities for giving your baby a fun mobile to look at (since you probably don’t want to hang one in your bedroom). Happiest Baby’s sky mobile attaches to the Snoo itself, so there’s no need to hang it from the ceiling. The clouds have engaging patterns on the underside specifically designed to engage their attention!
*Sale runs November 16 until supplies last
Originally $64.95, now* 30 percent off.
If you’re placing your Snoo by your bed, you might want to be able to look into it easily to check on your baby. One of the few critiques I’ve heard from parents who have Snoos is that the bassinet was a little high, and the sides were rigid and not transparent enough, so that it was a tad difficult to peek in or pick up the baby from bed. Snoo has solved this with “low legs,” which lifts the base of the bassinet just 10 inches off the floor (compared to the usual 17 inches). That brings the height of the Snoo with low legs to 24 inches versus 35 inches. There are also leg lifters if you need some height adjustments in the opposite direction.
*Sale runs November 16 until supplies last
Originally $19.95, now* 20 percent – 40 percent off.
Organic cotton fitted sheets will make your Snoo bassinet cozy as can be. Space, tie dye, and seasonal designs will help your baby drift off to dreamland.
*Sale runs November 16 until supplies last
What is a Snoo?
Not familiar with the Snoo? Or maybe you just want to learn more. Here to answer all your questions is Melissa Horger, PhD, a developmental psychologist at Temple University who researches cognitive and motor development. According to Horger, who's studied infant sleep and sleep's role on next day learning, explains that the Snoo is effectively a smart crib. It was developed by pediatrician Dr. Harvey Karp to help soothe fussy babies and help them fall asleep on their own.
"The difference between a Snoo and a crib is that a crib contains your child, but a Snoo responds to your child," Horger says. "Noise and motion sensors trigger the Snoo to rock or to play white noise for your infant to soothe them."
Ask any new parent how sleep training is going and they'll probably look at you through blood shot eyes to tell you.... not great. That's where Snoo comes into play—rather than getting up multiple times throughout the night to rock the baby, the Snoo turns on to do that for you, aiding in sleep training while helping Mom and Dad catch up on their 'Zzzs. That's hours of sleep you get back, thanks to this smart invention.
"It's a tool that can help with sleep hygiene," Horger says. For example, instead of a caregiver having to come in and rock the baby, the Snoo can comfort them back to sleep when they wake and cry. Not only does the caregiver get a few extra minutes of sleep—which is good for everyone—but the baby is reminded that this isn’t time to interact."
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