23 Best Swimsuit Brands That’ll Make You Excited To Shop for Swimwear
Summer is, thankfully, quickly approaching. And with summer comes much more time outdoors, which very well may mean you’re in the market for a new bathing suit. Real talk though: swimsuit shopping is hard and, warranted or not, can leave even the biggest beach lovers among us with a certain amount of dread. Whether you're looking for a cute bikini, stylish one-piece, swimsuits for small busts, sculpting swimwear, designer swimsuits, swimsuits for small busts, swimsuits for large busts, or something else, the best swimsuit brands have plenty of options for everyone.
Our goal today is to assuage that anxious feeling, and get you excited about the many, many swimsuit brandsmall s out there that we’re currently loving. Some come from swimwear stores, and others you can pick up while shopping for other apparel at brands you already love. We gave extra points to those that are committed to sustainability, size-inclusivity and, of course, the prioritization of cuteness. Scroll on to find the best bathing suit lines we love and vouch for, and where to buy swimsuits. Let’s get ready for summer!
Best Swimsuit Brands at a Glance
- Madewell
- Solid & Striped
- Left on Friday
- Nike
- Eres
- Swimsuits for All
- Aerie
- Aqua by Aqua Bendita
- Summersalt
- Everlane
- Haight
- J.Crew
- Andie
- Fisch
- Hatch
- Vitamin A
- Lonely
- Target
- Mara Hoffman
- Vuori
- Spanx
- Londre
- Peony
1. Madewell
Known best for its trendy and affordable jeans and dresses, Madewell is also an A+ option for stylish and affordable swimwear. Madewell’s bathing suits are all about classic silhouettes in fun patterns and bikini tops and bottoms that can be mixed and matched. It doesn’t hurt that their suits are also made with recycled materials as well as having lots of options for different levels of coverage.
Our Picks:
Not only is this one piece adorable, it’s also reversible. So when you get sick of the one color, just flip it to other side. It’s got a scoop neck front, low scoop back, adjustable straps, and it’s made with recycled materials. Not to mention, this would look great with a pair of denim shorts.
Material: 82% recycled nylon, 18% elastane
Sizes available: XXS–XXL
Colors: Overcast
We’re suckers for ribbed suits and Madewell does them well. Plus, you can go with a matching top and bottom, or do that whole mix and match thing which Madewell does so well. Adorable either way.
Material: 80% pre-consumer recycled nylon, 20% elastane
Sizes available: XXS–XXL
Colors: 3
Retro and sporty, this swimsuit can keep up with all of your pool or beach adventures. It has a ribbed texture, shelf bra, a racer back, and snap buttons along the front so you can style it however you want.
Material: 93% recycled nylon, 7% elastane
Sizes available: XXS–XL
Colors: Iced mint
2. Solid & Striped
Solid & Striped is a celeb favorite and with good reason. You can spot their signature striped bathing suits from a mile away (but they also release new patterns and colorways every year), making them incredibly social media feed-worthy (if you care about such things!). And they're well-made—while they're on the pricier side, a suit from Solid & Striped can easily stick around for a few summers without much visible wear and tear. Word from the wise: size up. Solid & Striped has a reputation for running small.
Our Picks:
As their name suggests, the brand deals mostly in solids and stripes—but the way those solids and stripes are executed can be a whole lot of unexpected fun. This swimsuit has side cutouts and comes in three solid colors.
Material: 90% nylon, 10% spandex
Sizes available: XS–XL
Colors: 3
This is their best-seller suit and it’s easy to see why. With gorgeous colors, a simple style, and a low scooped back, the Anne Marie is a classic.
Material: 78% recycled polymide, 22% elastane
Sizes available: XS–XL
Colors: 4
All that said, solids and stripes are not all they do—and when they venture into patterns and color blocks, they often hit it out of the park. The bikinis are sold as separates so you can create your ideal beach look.
Material: 84% nylon, 16% spandex
Sizes available: XS–XL
Colors: 2
3. Left on Friday
Founded by two former Lululemon execs and designed not just for lounging but for activities too, Left on Friday is the perfect melding of flattery and function. The whole point of these suits is to look good while you’re doing all the things you do in your life—without having to worry about your swimsuit falling off.
Our Picks:
We love the Party Waves pattern in all the many colors it comes in. Add on to that a high waist that keeps us feeling snug in all the right places and *chef’s kiss*.
Material: 84% nylon, 16% spandex
Sizes available: XS–XL
Colors: 9
A high-cut leg and a low-cut front give this one piece just the right amount of sexy. Plus it comes in 12 vibrant colors.
Material: 46% nylon, 38% polyester, 16% Lycra
Sizes available: XS–XL
Colors: 12
4. Nike
If modest swimwear is what you’re looking for, Nike is doing it and doing it well. Many of the cuts are perfect for whatever athletics you’re getting up to and if full coverage is paramount, there are options for that, too.
Our Picks:
The swim tunic provides sun protection as well as modesty—and while the hijab and pants are sold separately, there are various Nike options to choose from.
Material: Not listed
Sizes available: XS–2XL
Colors: 4
This bright one-piece is perfectly made for everything from surfing to sand castle contests. It has removable cups and a high-cut leg to give you freedom of movement.
Material: 78% polyester, 22% spandex
Sizes available: XS–2XL
Colors: 2
5. Eres
If there was ever a worthy swimsuit splurge this would be it. Founded in Paris in 1968, Eres has been making beloved, high-quality, fashionable swimwear for decades. So while the price point may be high, Eres is a true example of a company perfecting their art.
Our Picks:
Vibrant color options and a silhouette that will never go out of style.
Material: 77% polyamid, 23% spandex
Sizes available: 38–46
Colors: 7
*So* many string bikini tops and a rainbow of colors to choose from. Mix and match with the bottom of your choice and you’ll find that the perfect swimsuit does exist.
Material: 77% polyamid, 23% spandex
Sizes available: 38–44
Colors: 25
6. Swimsuits for All
The name really lays the mission out there: Swimsuits for All. The sizes range from 2-40 (depending on style), and the site has handy tools to help you shop by body shape. In addition to all that, they often carry buzzy capsule collections with models like Ashley Graham and Camille Kostek, which keeps their designs on top of the trends.
Our Picks:
Super sexy while still offering enough coverage and support for frolicking, this one piece is a knockout. It also comes in a variety of colors and sizes ranging from 4-24.
Material: 82% nylon, 18% spandex
Sizes available: 4–24
Colors: 6
This bathing suit top is insanely cute but the best part about it? The sizing. Cup sizes range from D-H (as do many of the tops by Swimsuits for All). A tie front and adjustable straps allow you to find the perfect fit, and you can also mix and match your top and bottom sizes.
Material: 82% nylon, 18% spandex
Sizes available: 10D/DD–26 G/H (top), 10–26 (bottom)
Colors: Aloe white stripe
7. Aerie
Aerie is probably already on your radar for its adorable and affordable intimates and workout wear, but their bathing suits are just as adorable, affordable, and absolutely nothing to sleep on.
Our Picks:
All the patterns are great, but we’re partial to the aquatic Marbled Blue. Whichever pattern you choose though, it’s the keyhole cutout that makes this bathing suit top a standout.
Material: 80% recycled nylon, 20% elastane
Sizes available: XXS–XXL
Colors: 2
Just the right amount of fabric-to-skin ratio in this cutout one piece, and just the right amount of pattern in the fabric, too. It has an adjustable tie at the neck, and—like most Aerie items—this bathing suit is some serious bang for your buck.
Material: 80% recycled nylon, 20% elastane
Sizes available: XXS–XXL Long
Colors: 3
Bright with just a touch of an embroidered floral pattern, this ultra affordable bikini bottom is the ideal balance of cheeky and fun.
Material: 80% recycled nylon, 20% elastane
Sizes available: XXS–XXL
Colors: 6
8. Agua by Agua Bendita
Featuring some of the best prints in the bathing suit biz, Colombian label Agua by Agua Bendita hires locals for the production of their suits, features handmade illustrations, and is all about keeping sustainability front and center. These bathing suits are truly special items made with a whole lot of care.
Our Picks:
The sweet-as-can-be floral pattern was enough to win us over, but the cut is just as covetable, too. A square neckline and thin straps—this is a truly beautiful swimsuit that’s sure to elicit many a compliment.
Material: 81% recycled polyester, 19% elastane
Sizes available: XS–XL
Colors: 1
It’s a tie between what we like more in this high waisted bottom: the print or the subtle ruffle.
Material: 81% recycled polyester, 19% elastane
Sizes available: XS–L
Colors: 1
9. Summersalt
Summersalt has amassed a major fan-following following thanks to its superb quality at an under $100 price point—plus, we love the brand's signature pops of color (the rest of their non-swimwear apparel is just as bright and fun, too). If that weren’t enough to entice, they also don’t mess around when it comes to size inclusivity, and feature sizes from 0 to 24.
Our Picks:
The Sidestroke has turned into the brand’s signature suit, and that’s likely because the ultra cool one-shoulder one-piece flatters so many different body types.
Material: 78% recycled polyamide, 22% elastane
Sizes available: 0–24
Colors: 12
This bikini top has soft cups, adjustable straps, and just a touch of compression. Choose between vibrant solid colors or take a walk on the wilder side with one of the fun prints.
Material: 78% recycled polyamide, 22% elastane
Sizes available: 2–22
Colors: 9
10. Everlane
Everlane has made a name for itself as the clothing company for minimalist millennials, and their swimsuits are no exception. Their bathing suits are also eco-friendly (made from 82 percent recycled nylon) and ready to be mixed and matched.
Our Picks:
We love the simplicity of this top, and we especially love that it was fit-tested on 112 different women to make sure that coverage, comfort, and cute-factor worked on as many people as possible. Everlane’s suits are made from regenerated nylon, so you can breathe easy knowing you’re wearing sustainable swimwear.
Material: 82% ECONYL® regenerated nylon, 18% elastane
Sizes available: XXS–SSL
Colors: 4
Finding a flattering, classic bikini bottom can be difficult—and here’s one that costs just about as much as a Seamless order. Also, Everlane did that 112 women fit-test thing here, too. We approve.
Material: 82% ECONYL® regenerated nylon, 18% elastane
Sizes available: XXS–XXL
Colors: 5
Even though this one-piece swimsuit has a deep v-neck, it also has a built-in shelf bra and removable pads for support and additional coverage. It’s also quick-drying so you don’t have to spend a long time sitting in a wet suit.
Material: 82% ECONYL® regenerated nylon, 18% elastane
Sizes available: XXS–XXL
Colors: 4
11. Haight
Haight swimsuits are a little bit on the pricier end, but our favorite thing about them is their versatility. Pair it with sandals and a beach towel, and you're pool ready. Slip on some jeans and these suits do double duty as very cute tops.
Our Picks:
With wide straps and a subtle neckline, this swimsuit is more than just eye candy, it’s extremely well made.
Material: 84% polymide, 16% elastane
Sizes available: XS–XL
Colors: 1
This bathing suit also has wide straps, as well as darts on the body for a sleep silhouette. It’s made of crepe mesh, which is lightweight and less elastic than some other swimsuit materials.
Material: 96% polyester, 4% elastane
Sizes available: S–XL
Colors: 1
12. J. Crew
J. Crew. You know it, you love it (or at least rely on it for cute basics). But the truth of the matter is J. Crew knows how to do what they do—and what they’ve been doing is making good quality clothes (at reasonable prices) for decades. Their swimsuits fall right into that sweet spot. They offer plenty of styles and patterns, so there's always something for everyone.
Our Picks:
The ruched line J. Crew has going on right now is right up our alley. It comes in bright colors and patterns, and has an contemporary one-shoulder cut and high-rise back.
Material: 82% recycled nylon, 18% elastane
Sizes available: 0–24, classic and long torso
Colors: 15
Another ruched knockout is the full-coverage bottom. Pair it with a ruched top or mix it up with something of a totally different style—either way works. It also just happens to be quite on sale.
Material: 82% recycled nylon, 18% elastane
Sizes available: XXS–3X
Colors: 6
Say goodbye to swimsuit strap tan lines with this bandeau top one-piece. It has ruching, a low-cut leg, and a high-rise back to give you full coverage.
Material: 82% recycled nylon, 18% elastane
Sizes available: 0–24
Colors: 16
13. Andie
This startup has been around for roughly five years and gotten buzz for all the right reasons. Andie is keen on size inclusivity—with style ranging from XS to 5XL—as well as keeping their costs down by cutting out the "middleman." These are designer level bathing suits for less than $100, and we love to see it (and wear it).
Our Picks:
One of the company’s best sellers, The Malibu is flattering with snap button detail that makes it a standout. If you need it to be sporty, just button up. If sexy is the goal, leave a few of those snaps open.
Material: 82% nylon, 18% spandex
Sizes available: XS–XXXL; classic and long torso length; cheeky, medium, or full bottom
Colors: 10
It’s all about the plunging neckline, which provides nice coverage and extends to just the right spot. These may sound like small details but the perfect bathing suit is all about the details.
Material: 82% nylon, 18% spandex
Sizes available: XS–XXXL, classic and long torso length
Colors: 6
14. Fisch
The designs at Fisch are gorgeous, but what really caught our eye was the company’s eco ethos. Fisch bathing suits are made from regenerated fishing nets and ocean waste. Hats off to that harmony of beauty and love for Mother Earth.
Our Picks:
Did we mention the patterns? This bathing suit was designed so that the cups mimic seashells and it’s definitely giving us just the right amount of tropical vacation energy. We also appreciate the warning that the top runs small.
Material: 87% recycled nylon, 13% elastane
Sizes available: XS–XL
Colors: 1
Underwire cups, great strap width, but once again: it really is all about the pattern.
Material: 65% Econyl, 35% elastane
Sizes available: XS–XL
Colors: 1
15. Hatch
Hatch is the mothership for modern maternity wear and their bathing suits are yet another example of their highly-fashionable options for growing bellies.
Our Picks:
You may be surprised that you can actually wear a one-shoulder swimsuit while pregnant. This one-piece has a double-layer fabric, built-in shelf bra, and ruching on the sides to help support you every trimester.
Material: 78% recycled nylon, 22% spandex
Sizes available: XS–XL
Colors: 1
Simple, simple, simple with a tiny bit of detail: note the side ruching and scoop neck frills both of which call attention to the best parts of pregnancy (the boobs and bump). The straps are also convertible so you can style the back any which way you choose.
Material: 78% recycled nylon, 22% spandex
Sizes available: XS–XL
Colors: 1
16. Vitamin A
California-based Vitamin A is an influencer favorite with a penchant for doing good. A portion of every sale goes to 1% For The Planet, an organization doing work to protect our planet. Combine Earth love with highly Instagrammable bathing suits, and you’ve made a company we are bound to be fans of.
Our Picks:
This best-seller for Vitamin A is what they call a “must have,” and we see why. The ribbing is subtle and sophisticated, and the color options are exactly the unexpected shades we’ve been looking for.
Material: 73% nylon, 27% lycra
Sizes available: 4/XS–14/DD
Colors: 5
An ultra-chic halter top making some very good use of hardwire. Pair it with any bottom, because the beauty of the Cosmo Top is that it truly goes with anything.
Material: 83% recycled nylon, 17% lycra
Sizes available: 4/XS–12/D/XL
Colors: 4
17. Lonely
Lonely’s following began thanks to their size inclusive lingerie, but their swimwear is just as fun, and offers a little bit of a hipster beach bent. These options are a tiny bit outside of the box, and we love them for it.
Our Picks:
The sparkle in this suit is so pretty we’d covet the fabric even if the bathing suit didn’t come in a swath of sizes from XS to XXL.
Material: 83% polyamide, 12% polyester, 5% elastane
Sizes available: XS–XXL
Colors: 1
It may look like velvet, but that’s all some really well done fabric trickery. This top, like most of Lonely’s items, is unexpected. Which is exactly what makes us want to rock it.
Material: 95% polyester, 5% spandex
Sizes available: XS–XXL
Colors: 1
18. Target
If you find yourself going to Target to pick up "a few things" and walk out with an entire trunkful of stuff, we don't blame you. While you're there, pick up some swimsuits as well. Target's swimwear is extremely affordable and cute, and you can find one-pieces, cute bikinis, coverups, and more.
Our Picks:
This swimsuit has a scalloped neckline and tie front, as well as some ruching in the stomach. Plus, adjustable straps and removable cups let you adjust how much coverage you want.
Material: 82% polyester, 18% spandex
Sizes available: XS–3X
Colors: 3
Add a twist to your cute bikini, literally, with this top with a twist-front design. It has underwire and molded cups for structure, and adjustable straps and a hook and loop back for security. The tropical print will make you instantly feel like you’re on vacation.
Material: 92% polyester, 8% spandex
Sizes available: 32B–38DD
Colors: 1
19. Mara Hoffman
Designer swimsuits can be hit or miss, but Mara Hoffman's swim line is colorful and trendy, without being too over-the top. The brand has unique cuts, fun prints, all to help you stand out at from the crowd, and is a great source for sustainable swimwear.
Our Picks:
This strapless bandeau has an adjustable front tie and color blocking to brighten your day. There is shirring and boning at the sides to help provide support and structure.
Material: 78% ECONYL regenerated nylon, 22% lycra
Sizes available: XS-XL
Colors: 3
This suit has just the right balance of fit, color, pattern, and texture—if that doesn’t scream designer swimwear, we don’t know what does. You’ll enjoy both the deep neck front and the criss-cross spaghetti straps with a tie closure in the back.
Material: 92% recycled polyester, 8% elastane
Sizes available: XS-XL
Colors: 1
20. Vuori
You've probably seen Vuori on Instagram—it's become quite popular for its ridiculously comfy, high-quality activewear and lounge clothing. Fun fact: It makes swimwear, too. And it's really good, perfect for staying covered and protected during all sorts of water activities (or just laying in the sun—whatever floats your boat).
Our picks:
How cute is this top? The bandeau style looks chic and actually stays in place when you’re swimming or surfing the waves. That’s thanks to the adjustable straps and double-strap detailing in the back that add a smidge of flair to an otherwise minimalist look. Pair with the matching bottoms and you’ll see why it’s one of our faves.
Material: 59% recycled Polyamide, 41% elastane
Sizes available: XXS-XXL
Colors: 4
If you prefer a one-piece bathing suit, there’s this one which is so good, it’s almost entirely sold out. It’s chock-full of classic details that make it timeless. But it’s also loaded with thoughtful touches that make it stand out, like the double-strap in the back and even a hidden hip pocket for stashing sunscreen. Get one while you can.
Material: 59% recycled polyamide, 41% elastane
Sizes available: XXS-XXL
Colors: 3
21. Spanx
Rejoice! Everyone's favorite shapewear brand just released a swim collection that is just as good as everything else Spanx sells. Created to give 360-degrees of shaping and sculpting, these pieces will have you feeling confident the moment you put them on.
Our picks:
It’s hard to pick favorites from this collection—everything is so good. If you’re not feeling a LBB (little black bikini), try a LBD instead. This swim dress is adorable and provides extra coverage where you want it most without looking too matronly like other swim skirts and tankinis tend to do. The best part, in our opinion? The hidden tie in the bottom which keeps the skirt from flipping up in the water—brilliant.
Material: 91% nylon, 9% elastane.
Sizes available: XS-3XL
Colors: 1
22. Londre
Londre makes all sorts of sultry swimsuits, but it's the one pieces we love most. All of them are made with a double-lined compressive fabric that feels great and looks good, too. And they just look chic. They're timeless with a sexy twist, and they'll have you feeling yourself at the pool, beach, and beyond.
Our picks:
One of the brand’s best-selling suits, The Minimalist is a minimalist’s dream. The barely-there suit sports a wide open back, plunging neckline, and a cheeky, scrunched bottom. They’re so good, they almost always sell out, so get one while you can.
Material: TBD
Sizes available: XS-5XL in classic and long torso fits
Colors: 13
If you prefer a little more support, go for the crossback. Instead of the scooping, open back, this one has straps that cross over, adding more coverage and support. Combined with the cheeky scrunch bottom, it looks as good from the front as it does from behind.
Material: TBD
Sizes available: XS-4XL in classic and long torso fits
Colors: 8
23. Peony
Luxurious and posh, Peony swimwear will transport you to an upscale resort, even when you're sun bathing in your backyard. The sustainable swim brand prioritizes materials that are good for you and the planet at every step, from the manufacturing process through shipping. And they're so cute, guaranteed to make you the envy of many pool parties this summer.
Our picks:
It’s giving White Lotus or summer on the Amalfi coast with an aperol spritz in hand. The Fine Balconette is true to its name—fine. It boasts underwire and adjustable straps for lift and support, while the fun, lemon print stands out in a sea of black bikinis. Paired with the matching bottoms—that’s amore.
Material: 78% ECONYL® regenerated nylon, 22% elastane.
Sizes available: XS-XL
Colors: 2
Step back in time with this 70s-inspired one piece Bianca Jagger herself would have donned in Studio 54. We can’t decide what we love more—the scooping neck? The scrunched torso? The vibrant melon coloring? It’s all so fabulous.
Material: 82% ECONYL® regenerated nylon, 18% elastane.
Sizes available: XS-XL
Colors: 2
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