Your Lashes Get Thinner As You Age—This Serum Is Designed To Keep Them Thick and Full

While aging truly is a privilege, it can also be difficult to see changes in your face. While there are so many products to help maintain collagen, volume, and moisture in our skin and thickness in our hair, one overlooked oft-overlooked category is our eyelashes.

“Your eyelashes do get thinner as you age,” says board-certified ophthalmologist and oculoplastic surgeon M Polly McKinstry, MD,  whose expertise comprises the aesthetics and health of the eye and eye area. “This is why some patients look to a lash serum, which is designed to help stimulate lash growth. Specifically, it affects the thickness, pigment, and the growth cycle of the eyelashes. Normally the lashes grow to a certain length and then fall out; with the serum, the lashes will grow longer.”

One serum selling out regularly? The Better Not Younger Superpower Lash Growth Serum ($68). This  hypoallergenic, cruelty-free formulation promises an 82-percent increase in lash density, and a month-long independent study found that users reported  “thicker, darker, fuller, stronger lashes in just four weeks.”

Better Not Younger Superpower Lash Growth Serum — $55.00

Better Not Younger is known for its line of hair, skin, and nail products that are geared toward the changes that happen in our bodies as we age, and the brand’s lash serum is another best-selling addition to its collection. The formula uses a combination of pumpkin seed extract, panthenol, biotin, hyaluronic acid, and peptide complex intended to nourish the lashline and stimulate growth. The brand advises daily use to see effects—your lashes may return to their normal growth cycle if you stop using the serum.

Rave reviews mirror the sold-out status of this serum. One reviewer writes that the Superpower serum is “Super easy to apply and gentle on eyes,” and another reports that their lashes are “definitely longer” after just a few weeks. At $55, it’s worth a shot!

One considerable warning for lash serums: Dr. McKinstry explains that while this OTC treatment may be a good option for some patients, you should talk to your doctor before using a lash serum. “Many of these serums contain prostaglandin analogues, which can cause fat loss around your eyes. Since the aging process around the eyes often involves fat loss, prostaglandin analogues could accelerate the appearancBetter e of aging.” It’s important to note that Dr. McKinstry is speaking to all lash serums as a category, not specifically Better Not Younger’s product. She advises conferring with your physician when using this type of product—or any product that comes in contact with your eyes, for that matter—to ensure you don’t have adverse effects.

Then, thicker, fuller lashes are only a few swipes away.

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