This Strengthening Hair Treatment Has Sold Out 3 Times—It’s Finally Back, but Not for Long
From heat styling to harsh weather, our hair goes through a lot, and one of the best things we can do for it is treat it to a product that will strengthen it from the inside out. One such formula that's fantastic for reviving dry and damaged strands of all hair types is the Briogeo Don't Despair, Repair! MegaStrength Rice Water Protein + Moisture Strengthening Treatment ($42). It's so good that it has sold out at Sephora three times—and it's finally back in stock.
This Briogeo strengthening treatment is powered by rice proteins, B vitamins, and algae extract. The rice proteins help protect hair from future damage while strengthening cuticles. The B vitamins improve texture while boosting body and shine. And the algae extract hydrates and strengthens hair while protecting the scalp from free-radical damage.
It's a weekly intensive treatment designed to be used after shampooing. Leave it on for at least 10 minutes, then follow up with a conditioner. According to the brand, a third-party study found that a single use of the treatment made hair twice as strong and decreased hair breakage by up to 60 percent. And when used once along with the Briogeo Don't Despair, Repair! Super Moisture Shampoo for Damaged Hair ($38 to $64) and the Briogeo Don't Despair, Repair! Deep Conditioning Hair Mask ($14 to $120), the trio makes hair up to four times stronger.
Of the product's 205 reviews on Sephora, 201 are four-and five-star reviews. Customers love how strong and shiny their hair feels after a treatment. "After one use, I was blown away at how smooth my hair was," writes one reviewer with straight brown hair. "Not only was it smooth, but it was also super shiny! I haven't seen my hair this shiny in so long!"
This product is made from 98 percent naturally derived ingredients, and like all Briogeo products, is 6-free, meaning it doesn't include sulfates, silicones, phthalates, parabens, DEA, or artificial dyes—all considered by the brand to be harmful to hair, the planet, or both.
"We have a saying at Briogeo: 'When in doubt, leave it out,'" Nancy Twine, Briogeo's founder and CEO, previously told Well+Good. "If an ingredient seems suspect or potentially harmful to our hair, scalp health, or the environment, we consciously avoid using it in our products."
If you're dealing with damaged hair and looking for a solution, now is the time to snag the Briogeo Don't Despair, Repair! MegaStrength Rice Water Protein + Moisture Strengthening Treatment ($42) before it sells out again.
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