This Internet and Celeb-Famous Sneaker Brand With a 77K Person Waitlist Just Launched a Summer Collection That’s Already Selling Out
Cariuma has taken the footwear industry by storm, and it's very likely you've come across their numerous styles on your social media feeds, or out in the world—that's because they're everywhere. The brand's kicks are sustainable, well-crafted, and look darn good with every outfit. But out of all of the styles, the OCA Lows hold a very special place. They're timeless, extremely comfortable, and are made of materials—such as natural rubber, organic cotton, cork, and recycled plastic—that put the environment first.
It's no wonder why W+G editors and celebrities like Pete Davidson, Ashton Kutcher, and Iron Man, aka Robert Downey Jr, swear by 'em. If you're looking to snag a pair, you're right in time because the brand just launched the Cariuma and Pantone Collection—which features three new fun and bright colorways. Just in time for summer.
Essentially, the colors capture the essence of summer. Think: beach-y vibes, fruity flavors, and vibrant colors. First up is Pantone Capri, a turquoise blue that represents the crystal clear waters and carefree nature of the season. If you're looking for something on the red end of the color spectrum, Pantone Fushia, a raspberry-like color, will add a bright pop of color to your wardrobe. Lastly, the collection is topped off with Pantone Peach, a yellowish orange to help you remember summer sunsets.
A little about the OCA Lows: they marry comfort and aesthetics. The sole, which is made out of cork, memory foam, and mamona oil, offers endless support on walks, and the natural rubber sole, crafted out of bark, offers grip and traction on slippery terrains. All of the lining, laces, and labels are delivered to you from recycled plastic bottles. Plus, for every sneaker sold, the brand plants two trees. Literally and figuratively, every step you take is a path towards a more sustainable future (we love).
With the brand's planet-first mission and eco-friendly shoes, it's hard not to get excited about its newest collection. The shoes are available for pre-order now (and your style will be shipped by May 19). But seriously, snag 'em now, because they're going fast (in fact, there are only a few Fuchsia sneaks left!).
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