Kara Nielsen
director of food and drink at trend casting firm WGSN
The Pandemic Will Only Intensify America’s Love Affair With the Pumpkin Spice Latte
Experts explain why the pumpkin spice latte trend has gained in popularity over the past 17 years. Plus, how the pandemic is making it bigger than ever.
Is Juice Over?
In the mid-2000s, the popularity of juice peaked. Then, it tanked. Now, it's back in a major way. Find out why this time is different.
