Why celebrities are obsessed with ketogenic-style eating

It’s official: The ketogenic lifestyle is mainstream. The high- (healthy) fat and low-carb diet has now been touted by everyone from Well+Good’s food editor to certain psychologists and, of course, celebs. And like with the 80/20 diet (also widely beloved), keto’s roster of famous followers just keeps growing.

But would you expect anything less from a lifestyle change that is said to reduce inflammation, combat anxiety, and balance metabolism and blood-sugar levels?

“I think that we’ve been brainwashed to think that fat is bad, but really, it’s what’s going to make you feel fuller, longer. And your body can burn it and use it as fuel.” —Vanessa Hudgens

Earlier this year while filming The Rachael Ray Show, Vanessa Hudgens said she was committed to the diet. “No carbs. No dairy. No refined sugar. [It’s] eating real foods. It’s honestly high-fat, high-protein,” Hudgens said. “I think that we’ve been brainwashed to think that fat is bad, but really, it’s what’s going to make you feel fuller, longer. And your body can burn it and use it as fuel.”

Marie Claire has linked the diet to Megan Fox, and Halle Berry, a diabetic, touted the benefits of the diet on Live! with Kelly and Ryan. “I eat healthy fats all day long—avocado oil, coconut oil—and I use butter but don’t have any sugar. So when your body gets trained to burn fats, it’s constantly on fat-burning mode—that’s the secret,” she said.

Nutritionist and life coach Charles Passler, DC, is a well-known proponent of the ketogenic style of eating and works with celebrities like Bella Hadid, Adriana Lima, and Amber Valletta—though it’s unclear whether they are official keto converts.

If you’ve been interested but hesitant to follow suit, consider this: Avocado fries and cinnamon orange soufflé are both on the (ketogenic-approved) table.

Celebrities also love this healthy brand full of $3 products and are heralding the return of the fanny pack.