A Tube of Glossier Boy Brow Gels Sells Every Minute—And the Brand Just Added 2 New Shades (Including Grey!)
The 2015 launch of Glossier Boy Brow ($18) totally upended the eyebrow landscape. It freed makeup lovers from the chokehold of super-dark, heavy, and precise brows and ushered in the fluffy, imperfect, your-brows-but-better look we're still loving. The brush-on pomade was originally launched with just three shades—Blond, Brown, and Black. Clear launched in 2017, and in 2020, redheads finally got to play with the launch of Auburn. And now, the brand is here with two new additions—Grey and Dark Brown. Plus, the container is 20 percent bigger.
"The main thing with brow gels is getting a good brush and finding the right tone to match your hair color," says Jimena Garcia, a brow artist who works in New York and Los Angeles. With these new Glossier shades, more people can find a match with ease. Grab the one that's closest to your shade for a natural look, or go a shade deeper for some added drama.
The new Glossier Boy Brow shades launched on June 26, and shoppers are loving them. "After being sent the new shade dark brown as a gift, I’ve worn it every day since I received it, and every day I love it more," writes one reviewer. "The shade brown was fine for me and I used it every day, but since using dark brown I realized how much I love a slightly darker brow. This shade is absolutely perfect for anyone with darker hair."
Boy Brow was inspired by mustache pomade and has a creamy formula powered by beeswax and carnauba to provide a flexible, lightweight hold to define, thicken, and shape brows. It coats hairs without stiffening or flaking over time.
Plus, it contains conditioning ingredients like nourishing oleic acid, smoothing lecithin, and hydrating hyaluronic acid to keep your brows strong and healthy. According to Joshua Zeichner, MD, a board-certified dermatologist in New York City, conditioning ingredients "soften and plump the hair shafts themselves."
Because Boy Brow has such a small brush, you can really get in there and style your brows just the way you want. "Brushing them up makes them look thicker, and it automatically creates a wider brow," says Garcia. "When you brush to the side, it's beautiful." For a more natural, subtle brow, you can brush up the beginning of the brow and then brush sideways for the rest.
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