Why Gwyneth Paltrow’s goop fragrance is the boyfriend jean of the perfume world

Her new, all-natural scent evokes crackling fireplaces and woodsy libraries—and it can be worn by both men and women. Consider it the boyfriend gene of perfume.

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Photo: Instagram/@gwynethpaltrow

The Making of an Internet-Famous Fruit: How Sumo Citrus Has Captured Hearts, Tastebuds, and a Devoted Following

photo of growers transporting many sumo citrus for review
Photo: Sumo Citrus® & W+G Creative