Applying a hyaluronic acid serum on wet skin makes it more moisturizing—here’s why

You know that feeling after crushing a workout when simple H2O suddenly tastes as irresistible as Willy Wonka’s chocolate river? Well, that’s kind of how your skin feels any time you slather on hyaluronic acid serum, which is pretty much as quenching as a serum can get. But here’s the thing: If you’re applying this elixir, and it’s not working all the moisture magic, a simple application tweak could give you major results.

“After a shower when your face is damp and your pores are open ready to absorb the product is an ideal time to get the most out of [hyaluronic acid],” says Andrea Dinnick, founder and CEO of DeSavery, a brand new beauty brand that crafts their own plant-derived Desavery Smooth  Hyaluronic Acid with Clary Sage & Bergamot.

While it’s still slightly wet, your skin acts like a sponge, according to Jen Kramer, a paramedical esthetician and founder of Corrective Skincare LA.”You’re trapping the moisture on your skin and getting it to sink in rather than letting it evaporate. If you wait until it’s dry, you’ve missed your chance to lock it in,” she explains. And PS: Kramer notes that this moisturizing golden rule applies to the rest of your bod, too. So, go ahead and apply your body oil the second you step out of the shower.

“After a shower when your face is damp and your pores are open ready to absorb the product is an ideal time to get the most out of [hyaluronic acid].” -Andrea Dinnick, founder and CEO of DeSavery

Once you’ve cleansed, skip toweling off and reach straight for your HA (and body oil) of choice. “To hold onto that lovely plumped skin, apply a facial oil to seal in that hydration. It creates a moisture barrier and prevents evaporation as you face the day,” says the founder. After that you’ll just need your moisturizer and SPF, and that’s a wrap on your skin-care routine.

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