Ilia’s Black Friday Sale Is Here, and It’s Not Playing Around—Get All Your Favorites Deeply Discounted

Originally $28, now $22.40

It’s award-winning, we’ve gushed about it before, and it’s on sale. What we love most about this formula, is that it’s super buildable and gives you fuller, longer lashes without going overboard. It’s also flake-free and lasts all day long. For more intensity, we highly recommend Fullest Volume mascara ($22)—it’s everything we like about this formula, but twice the volume.

Originally $28, now $22.40

We hailed it as the “perfect tinted lip balm,” and we stand by that. The Balmy Tint has all the qualities of an ultra-hydrating lip balm with buildable, vibrant pigmentation that’s never too much or too little. Thanks to natural, moisturizing ingredients like salicornia and rosehip seed oil, you can say goodbye forever to cracked, dry lips.

Originally $54, now $43.20

For medium coverage that actually feels like your face, we go with True Skin Serum foundation every time. Unlike the Super Serum Skin Tint, this formula is a bit more velvety (though not entirely matte—you’ll still get some sheen), and it’s also thicker. Available in 18 shades, this foundation is more hydrating than most, thanks to aloe, rosehip, jojoba, and marula oil, which also calms down redness and smooths out fine lines. It also offers longevity—we’ve worn this foundation for 12-plus hours straight, and it does. not. budge.

Originally $34, now $27.20

If your skin is feeling (and looking) a little dull, swipe on this creamy highlighter on your cheekbones and the bridge of your nose for totally natural-looking dewiness. I also like to use this as a subtle eyeshadow—it makes my cat-eye really pop.

Originally $28, now $22.40

We’ve personally taken every advantage we can to (safely!) de-mask and show off a bright, bold lip. And now, with the holidays afoot, we’ve got even more of a reason to swipe on some pinks, reds, and oranges to match our shiny holiday dresses. We’re endlessly impressed by Ilia’s creamy and long-lasting formula—and the colors are gorgeous to boot (our faves are Flame, an orange-red, and Rumba, a deep pomegranate).

Originally $28, now $22.40

Traditional (i.e. powder) eyeshadow can be difficult. There’s the application, and the blending, and the making sure you have the right brush. With Ilia’s liquid iteration, you simply swipe some on your eyelids, and blend with your fingers until you’re happy with the color (and glimmer) saturation. It’s easy, and the eight shades are beautiful (and look great on all skin tones).